Some anti-spam programs search for words and phrases that are typical of spam and assign each incoming e-mail a "score." If your e-mail has too many of these words and phrases, you receive a high score, and you may be blocked.

Here are the most common "trigger" words and phrases that you may be using in your email newsletter:

amazing
cancel at any time
check or money order
click here
congratulations
dear friend
e-mail marketing
for only ($)
for free
great offer
guarantee
increase sales
order now
promise you
risk free
special promotion
this is not spam
to be removed
unsubscribe
winner

See Appendix for more spam trigger words and phrases.

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