The From field tells the recipient who is the sender of the email message. People often look at the From field to decide whether to open the email or delete it. So, if the recipient sees an unknown or automated, awkward email address in the From line, the email is likely go to the trash or spam folder without a second glance.

The better if you use your name or your company name in the From field instead of a pure email address. The From field should create an instant recognition with the subscriber, whereas an email address may not always be as recognizable.

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Tags: email address, recipient, subscriber

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