AOL users tend to differ from other recipients on your list. Understanding their habits and preferences can help you optimize your newsletter for better delivery to AOL subscribers, or create a special copy of the original message that would find a broad response among this segment of your list.

The research shows that the majority of AOL users:

• access email primarily from home (90%);
• always or sometimes access email through AOL’s website (60%);
• use a dial-up modem (approximately 60%);
• prefer plain text messages over HTML emails;
• like when the message loads fast and pay less attention to the customized content.

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