Ultimate Email Marketing Guide: Table of Contents
Building High Responsive Email List chapter 1
Building List Begins with Permission
Double Opt-In vs Single Opt-In
Creating Double Opt-In List with WP Subscription Plugin
Designing Opt-In Pages
How to Design the Opt-In Page Layout
What to Ask in the Opt-In Form
How to Refer People to the Opt-In Page
Tips for Generating Profits from the Signup Process
Segmenting Your Mailing List
Criteria You Can Use To Segment Your List
Segmenting List Using G-Lock EasyMail Capabilities
Designing HTML Email Newsletter chapter 2
Using the Multipart/Alternative MIME Format
Using HTML Effects in the Email Message
Embedding Images into HTML Email
Using the Images ALT Tags
Image Blocking Issue in Most Known ISPs & Email Clients
How to Present URLs in HTML Email
Tables in HTML Email
CSS in HTML Email
Flash (JavaScript, Movies and Other Stuff) in HTML Email
Background Colors
How Different Email Applications Render HTML Email
HTML Email in Web-Based Email Applications
Using HTML Email Templates
Useful Tools
Optimizing Email Newsletter for Better Delivery and Open Rate chapter 3
Finding the Optimal Message Width
Using Friendly "From" Field
6 Tips for Writing Better "Subject" Lines
Tailoring "From" and "Subject" Lines for Email Clients
Personalizing the Email for Each Recipient
What You Should Include into Your "Email Admin Centre"
11 Tips for Better Newsletter Content and Layout
What a Good, Healthy HTML Newsletter Looks Like
Preparing a Plain-Text Version of a HTML Email
Delivering HTML Email Newsletter chapter 4
True or False: 3 Email Delivery Delusions
#1 Don’t Email on the Weekends
#2 Don’t Use the Word "Free" in the Message
#3 Bigger List, Better Results
How to Find the Best Time to Send an Email Newsletter
Email Marketing Etiquette – 13 Best Email Practices
Best Email Delivery Practices Gone Bad
Delivering Emails to AOL Users: Known Issues and Solutions
Understanding AOL Users Preferences and Habits
Optimizing Email Delivery for AOL Users
When to Send a Correction Email
When You Should Send a Correction Email
How to Compose a Correction Email
What are the Downsides of Sending a Correction Email
How to Avoid Mistakes in the Future
Going Around Spam Filters chapter 5
How Anti-Spam Systems Work
Bayesian Filtering
Blacklists
Email Firewalls
Challenge/Response Filters
Words and Phrases that Trigger Anti-Spam Filters
How HTML Code Affects Anti-Spam Filters
How to Adjust Anti-Spam Filters with Most Known ISPs
I am an AOL user and I can’t receive emails
I am a HOTMAIL user and I can’t receive emails
I am a YAHOO user and I can’t receive emails
My ISP isn’t listed here and I can’t receive emails
Anti-Spam Filters in Email Clients and Web Mail Services
Tips for Avoiding Anti-Spam Filters
Monitoring Spam Complaints
How People Report Spam
Take Control under Spam Complaints
8 Tips to Minimize Spam Complaints
Measuring Email Campaign Performance chapter 6
What Metrics You Should Track
Open Rate
Click-trough Rate
Unsubscribe Rate
Traffic to Your Website
Signups since Last Campaign
Tracking Email Campaigns with G-Lock Analytics Service
3 Common Email Tracking Misbelieves
#1 Email with Higher Open and Click-through Rates Wins
#2 All Subscribers Opened My Email
#3 Email is More Responsive than Postal Mail
Monitoring Email Bounces
Defining "Soft" and "Hard" Email Bounces
Managing Email Bounces with G-Lock EasyMail
How to "Shake Up" Your Inactive Subscribers
Why Subscribers Become Inactive
How to Identify Who is Inactive
How to Re-engage Inactive Recipients
Useful Links chapter 7
Text Editors for Coding, FTP Clients, Graphic Design Programs
Make Money with This Book (available in PDF book only)
Appendix
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Tags: Email Marketing, email tracking