Managing incoming messages to prevent spam, viruses, and phishing attacks can be a lot of work. That’s why large corporations usually install “email firewalls”, or hire 3rd party vendors (like “Barracuda Firewall” or “Postini”) to handle their incoming email.
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These are more popular among the recipients who work at home. Here is what a challenge/response filter like Spamarrest does. If you are not on the recipient’s whitelist or address book yet, then you’re considered a stranger to him. And if you’re a stranger, you could be a spammer. So, the challenge/response filter sends you an automatic reply with a question that you have to answer, or some link you have to click (this is to prove you’re a human). When you click on the link, a page opens telling you that your message was delivered to the recipient.
It’s important to remember that you have to be “whitelisted” if you want your emails to get through. So when people fill out your opt-in form on your website, ask them to “please add our email address to your address book…”. Whenever you send a newsletter, make sure the “Reply-to” email address that you use is valid, and that a human checks it after each campaign. You can expect to receive a couple auto-replies like this after every send.
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By analyzing spam complaints you can determine how closely you follow best email marketing practices. To ensure that you see the complaints your messages may cause, you should follow these steps:
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Minimizing spam complaints is closely related to best email marketing practices and starts with the method of collecting email addresses. You should remember that nowadays sending unsolicited emails will only hurt you. To get the lowest complaint rates, you need to either use a confirmed opt-in method, or properly manage your single opt-in list. If you send to a solid permission-based list but still find that your spam complaints rate is higher than the optimal rate and/or is rising, consider the following:
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