Background Colors

Remember when we told you (above) about how web-based email applications (like Yahoo!Mail and Hotmail) strip out your <HTML>, <HEAD>, and <BODY> tags? That’s what you need to remember when coding your background colors and images. You normally specify that stuff in your <BODY> tag, but you can’t rely on that with HTML email. You’ll need to create a big, 100% wide "table wrap" around your email. Set your background color in that table, and use some CELLPADDING as needed. If you’re into CSS, you might be tempted to use a <DIV> instead. But we’ve seen DIVs break quite frequently in email applications, so we don’t recommend them.
 

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HTML Email in Web-Based Email Applications

Many of your recipients will be viewing your newsletter in their web browsers like Yahoo!Mail, Hotmail, or Gmail. There are certain things you need to know about web-based email applications:

  • They strip out the <HTML>, <HEAD>, and <BODY> tags in order to keep your code from interfering with their web pages. That means that any background colors you specify in your <BODY> tag will be lost. To avoid this, insert your entire email inside a larger, 100% wide table, and set a background color to that table.

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Anti-Spam Filters in Email Clients and Web Mail Services

Along with the ISP spam filtering systems, people can use anti-spam filters in their email clients to protect against unsolicited emails. In the table below we summarized the information about anti-spam filters in most popular email applications and web-based email services.

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