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Why Your Spam Complaint Rate is So High and How to Reduce It

Julia — Thu, 29 Oct 2009 14:19:18 +0000

A good opt-in process is essential to build your email list. The unsubscribe procedure is also important both for your email sender reputation and customer relationships.

There are many reasons why people may want to leave your list. Not all of those who decided to unsubscribe are dissatisfied or unhappy with your mailings. But this can happen if your unsubscribe process is not clear or doesn’t work. In this case you force the subscriber to hit “This is spam!” button to stop receiving emails from you. Ideally, you should tend to generate as less spam complaints as possible in order not to hurt your deliverability.

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Why Your Spam Complaint Rate is So High and How to Reduce It

Why Sign up for ISP Feedback Loops

Julia — Tue, 03 Feb 2009 09:33:48 +0000

If someone doesn’t want to receive emails from you anymore, they click on your unsubscribe link and must be removed from your list immediately. There is nothing easier. But to our regret, not all who wish to be removed acts this way. Some people still hits “Report Spam” button on your email. Probably they do this because:

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Why Sign up for ISP Feedback Loops

What are the Downsides of Sending a Correction Email

admin — Fri, 03 Oct 2008 11:46:14 +0000

Sometimes a correction email may come to your help if you made a serious mistake in the original message, but at the same time it may play a nasty trick on you. Yes, sending a correction email may have a few downsides.

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What are the Downsides of Sending a Correction Email

Top 10 CAN-Spam Law Violations That Will Surely Get You Blacklisted

Julia — Mon, 17 Dec 2007 21:44:44 +0000

Do you have any experience of e-mail marketing? So, how was it? Well, I don’t want to make myself out to be an e-mail marketing expert and teach you how to improve your e-mail campaigns. I just want to share with you some of my personal observations on how you can ruin your e-mail marketing campaign completely.

So, here they are:

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Top 10 CAN-Spam Law Violations That Will Surely Get You Blacklisted