A good opt-in process is essential to build your email list. The unsubscribe procedure is also important both for your email sender reputation and customer relationships.

There are many reasons why people may want to leave your list. Not all of those who decided to unsubscribe are dissatisfied or unhappy with your mailings. But this can happen if your unsubscribe process is not clear or doesn’t work. In this case you force the subscriber to hit “This is spam!” button to stop receiving emails from you. Ideally, you should tend to generate as less spam complaints as possible in order not to hurt your deliverability.

Read more on Why Your Spam Complaint Rate is So High and How to Reduce It…

Tags: unsubscribe link, unsubscribe option, unsubscribe process, unsubscribe requests

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If someone doesn’t want to receive emails from you anymore, they click on your unsubscribe link and must be removed from your list immediately. There is nothing easier. But to our regret, not all who wish to be removed acts this way. Some people still hits “Report Spam” button on your email. Probably they do this because:

Read more on Why Sign up for ISP Feedback Loops…

Tags: feedback loop, report spam, spam complaints, unsubscribe link, unsubscribe requests

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Filed under: Email Marketing | 1 Comment »

Sometimes a correction email may come to your help if you made a serious mistake in the original message, but at the same time it may play a nasty trick on you. Yes, sending a correction email may have a few downsides.

Read more on What are the Downsides of Sending a Correction Email…

Tags: company reputation, nasty trick, original message, subscribers, unsubscribe requests

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Do you have any experience of e-mail marketing? So, how was it? Well, I don’t want to make myself out to be an e-mail marketing expert and teach you how to improve your e-mail campaigns. I just want to share with you some of my personal observations on how you can ruin your e-mail marketing campaign completely.

So, here they are:

Read more on Top 10 CAN-Spam Law Violations That Will Surely Get You Blacklisted…

Tags: e mail marketing, email addresses, Email Marketing, mail campaign, marketing campaign, subject line, unsubscribe requests

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Filed under: Email Marketing | 3 Comments »