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Why Your Spam Complaint Rate is So High and How to Reduce It

Julia — Thu, 29 Oct 2009 14:19:18 +0000

A good opt-in process is essential to build your email list. The unsubscribe procedure is also important both for your email sender reputation and customer relationships.

There are many reasons why people may want to leave your list. Not all of those who decided to unsubscribe are dissatisfied or unhappy with your mailings. But this can happen if your unsubscribe process is not clear or doesn’t work. In this case you force the subscriber to hit “This is spam!” button to stop receiving emails from you. Ideally, you should tend to generate as less spam complaints as possible in order not to hurt your deliverability.

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Why Your Spam Complaint Rate is So High and How to Reduce It

Sender Reputation: Easy to Ruin and Hard to Restore

Julia — Thu, 30 Jul 2009 09:48:11 +0000

Your sender reputation with ISPs is the key factor which determines what will happen to your email after you click “Send”. Your reputation is built on your email sending activity, and it’s much easier to spoil it rather than restore your good name.

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Sender Reputation: Easy to Ruin and Hard to Restore

How to Optimize Unsubscribe Process for Your Hotmail Contacts

Julia — Thu, 05 Mar 2009 14:38:15 +0000

Email marketers understand that the unsubscribe process is as much important as the opt-in process. The unsubscribe link included into each email is a must have for reputable email senders.

However, some people still prefer clicking on “Spam” button if they don’t want to receive emails from you anymore. Maybe they don’t trust the sender’s unsubscribe process and see a spam complaint as a more trustworthy way to opt-out, or maybe they are just too lazy to search for the unsubscribe link in your email, or maybe for any other reason but you are likely to receive a number of spam complaints after each email campaign. And that’s normal. You should be worried only if the number of spam complaints exceeds the allowable threshold set by the ISP. That’s why a great idea is to sign up for ISP feedback loops if you are not signed up yet and monitor your spam complaints at a regular basis.

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How to Optimize Unsubscribe Process for Your Hotmail Contacts

Why Sign up for ISP Feedback Loops

Julia — Tue, 03 Feb 2009 09:33:48 +0000

If someone doesn’t want to receive emails from you anymore, they click on your unsubscribe link and must be removed from your list immediately. There is nothing easier. But to our regret, not all who wish to be removed acts this way. Some people still hits “Report Spam” button on your email. Probably they do this because:

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Why Sign up for ISP Feedback Loops

What You Should Include into “Your Email Admin Centre”

admin — Fri, 03 Oct 2008 14:44:45 +0000

The "Email Admin Center" is becoming a regular practice in permission-based email marketing. The “Email Admin Center” is the area of an email put at the bottom of the message where the sender includes all the administrative information such as an unsubscribe link, profile update link, company contact information, privacy information or link, and other.

Why add the "Email Admin Center" to your email newsletters?

Firstly, the admin center allows you follow best permission-based practices which imply that you must provide simple and clear privacy and email policies in your newsletter.

Secondly, you can respect the CAN-SPAM Act that requires, among other things, to include a working unsubscribe option (reply to or link) and a postal mailing address.

Thirdly, you can provide the recipients with an easy way to change their email address or profile details by adding “Update Profile” link to the admin area.

The "Email Admin Center" lets the email marketers present all of the above information in a single easy to find location within the email message.

The "Email Admin Center" makes your email newsletter look more professional and assures people that the email is coming from a reputable company which cares about the subscribers. Building trustful relationship with the subscribers is as much important in the email marketing as the legal compliance with CAN-SPAM Act.

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What You Should Include into “Your Email Admin Centre”

Tips for Avoiding Anti-Spam Filters

admin — Fri, 03 Oct 2008 09:58:37 +0000

So now when you know how most of anti-spam systems work, you can start on your HTML newsletter. You really have to “think like a spam filter” when you design your emails. Spam filters read your emails, and look for similarities with known spam. You don’t want to get thrown into the junk folder, right? So, you have to remember some things that you must not do when designing your email.

And the best way to learn what not to do is:

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Tips for Avoiding Anti-Spam Filters

8 Tips to Minimize Spam Complaints

admin — Fri, 03 Oct 2008 09:28:46 +0000

Minimizing spam complaints is closely related to best email marketing practices and starts with the method of collecting email addresses. You should remember that nowadays sending unsolicited emails will only hurt you. To get the lowest complaint rates, you need to either use a confirmed opt-in method, or properly manage your single opt-in list. If you send to a solid permission-based list but still find that your spam complaints rate is higher than the optimal rate and/or is rising, consider the following:

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8 Tips to Minimize Spam Complaints