A good opt-in process is essential to build your email list. The unsubscribe procedure is also important both for your email sender reputation and customer relationships.

There are many reasons why people may want to leave your list. Not all of those who decided to unsubscribe are dissatisfied or unhappy with your mailings. But this can happen if your unsubscribe process is not clear or doesn’t work. In this case you force the subscriber to hit “This is spam!” button to stop receiving emails from you. Ideally, you should tend to generate as less spam complaints as possible in order not to hurt your deliverability.

Read more on Why Your Spam Complaint Rate is So High and How to Reduce It…

Tags: unsubscribe link, unsubscribe option, unsubscribe process, unsubscribe requests

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Your sender reputation with ISPs is the key factor which determines what will happen to your email after you click “Send”. Your reputation is built on your email sending activity, and it’s much easier to spoil it rather than restore your good name.

Read more on Sender Reputation: Easy to Ruin and Hard to Restore…

Tags: bad reputation, bulk email, email, email addresses, email campaign, email list, email lists, Email Marketing, email marketing software, invalid addresses, recipient, report spam, spam complaints, spam trap emails, subject line, subscriber, subscribers, unsubscribe link

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Email marketers understand that the unsubscribe process is as much important as the opt-in process. The unsubscribe link included into each email is a must have for reputable email senders.

However, some people still prefer clicking on “Spam” button if they don’t want to receive emails from you anymore. Maybe they don’t trust the sender’s unsubscribe process and see a spam complaint as a more trustworthy way to opt-out, or maybe they are just too lazy to search for the unsubscribe link in your email, or maybe for any other reason but you are likely to receive a number of spam complaints after each email campaign. And that’s normal. You should be worried only if the number of spam complaints exceeds the allowable threshold set by the ISP. That’s why a great idea is to sign up for ISP feedback loops if you are not signed up yet and monitor your spam complaints at a regular basis.

Read more on How to Optimize Unsubscribe Process for Your Hotmail Contacts…

Tags: email campaign, email marketing software, feedback loops, spam complaints, unsubscribe link, unsubscribe option

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If someone doesn’t want to receive emails from you anymore, they click on your unsubscribe link and must be removed from your list immediately. There is nothing easier. But to our regret, not all who wish to be removed acts this way. Some people still hits “Report Spam” button on your email. Probably they do this because:

Read more on Why Sign up for ISP Feedback Loops…

Tags: feedback loop, report spam, spam complaints, unsubscribe link, unsubscribe requests

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Filed under: Email Marketing | 1 Comment »

The "Email Admin Center" is becoming a regular practice in permission-based email marketing. The “Email Admin Center” is the area of an email put at the bottom of the message where the sender includes all the administrative information such as an unsubscribe link, profile update link, company contact information, privacy information or link, and other.

Why add the "Email Admin Center" to your email newsletters?

Firstly, the admin center allows you follow best permission-based practices which imply that you must provide simple and clear privacy and email policies in your newsletter.

Secondly, you can respect the CAN-SPAM Act that requires, among other things, to include a working unsubscribe option (reply to or link) and a postal mailing address.

Thirdly, you can provide the recipients with an easy way to change their email address or profile details by adding “Update Profile” link to the admin area.

The "Email Admin Center" lets the email marketers present all of the above information in a single easy to find location within the email message.

The "Email Admin Center" makes your email newsletter look more professional and assures people that the email is coming from a reputable company which cares about the subscribers. Building trustful relationship with the subscribers is as much important in the email marketing as the legal compliance with CAN-SPAM Act.

Read more on What You Should Include into “Your Email Admin Centre”…

Tags: email address, Email Marketing, email messages, email newsletters, email policies, html email, mail marketers, marketing program, permission based email, reputable company, unsubscribe link

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So now when you know how most of anti-spam systems work, you can start on your HTML newsletter. You really have to “think like a spam filter” when you design your emails. Spam filters read your emails, and look for similarities with known spam. You don’t want to get thrown into the junk folder, right? So, you have to remember some things that you must not do when designing your email.

And the best way to learn what not to do is:

Read more on Tips for Avoiding Anti-Spam Filters…

Tags: email client, html email, html newsletter, junk email, spam filter, spam filters, subject line, test campaign, unsubscribe link

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Minimizing spam complaints is closely related to best email marketing practices and starts with the method of collecting email addresses. You should remember that nowadays sending unsolicited emails will only hurt you. To get the lowest complaint rates, you need to either use a confirmed opt-in method, or properly manage your single opt-in list. If you send to a solid permission-based list but still find that your spam complaints rate is higher than the optimal rate and/or is rising, consider the following:

Read more on 8 Tips to Minimize Spam Complaints…

Tags: complaint rates, email addresses, Email Marketing, email messages, html email, marketing practices, optimal rate, report spam, spam complaints, spam folder, subject lines, unsolicited emails, unsubscribe link, whitelist

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