How to Track Email Blast with G-Lock Analytics

Julia — Fri, 05 Dec 2008 14:30:41 +0000

Email marketing is based on three main products or tools:

Mailing list management tool to build an opt-in subscribers list;
Web-based or desktop bulk email software to create and send permission-based email newsletters; and

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How to Track Email Blast with G-Lock Analytics

Tracking Email Campaigns with G-Lock Analytics Service

admin — Fri, 03 Oct 2008 09:01:43 +0000

With G-Lock Analytics tracking service you can clearly understand what is happening to your emails after they are sent.

G-Lock Analytics tracking service records the following data when an email is "tracked": IP address, event date and time, user defined "pass through" information, Link ID and campaign ID, where the subscriber is the person who receives the email.

When you are creating your e-mail message, you simply replace your links with our "track" links, and place a small image in your email (for HTML emails only). This is a transparent image that is placed within the e-mail. This web beacon records user defined "pass through" information, IP address, date and time of event, and campaign ID. The function of the web beacon is to report when an email has been opened.

With these types of reports you can figure out if your customers find your emails interesting, or what part of them they like more. For instance, if you are selling products online, and you send out a regular newsletter with a list of new products, you could use G-Lock Analytics tracking service to see what your customers are most interested in.

With G-Lock Analytics tracking service you can:

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Tracking Email Campaigns with G-Lock Analytics Service

G-Lock EasyMail » transparent image

How to Track Email Blast with G-Lock Analytics

Tracking Email Campaigns with G-Lock Analytics Service