So now when you know how most of anti-spam systems work, you can start on your HTML newsletter. You really have to “think like a spam filter” when you design your emails. Spam filters read your emails, and look for similarities with known spam. You don’t want to get thrown into the junk folder, right? So, you have to remember some things that you must not do when designing your email.

And the best way to learn what not to do is:

Read more on Tips for Avoiding Anti-Spam Filters…

Tags: email client, html email, html newsletter, junk email, spam filter, spam filters, subject line, test campaign, unsubscribe link

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