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New Email Marketing Standard in 2009: Quality over Quantity

Julia — Tue, 17 Feb 2009 12:00:40 +0000

On my opinion teaching marketers how to create email campaigns in the right way – with a double opt-in subscription method, optimized email newsletter, proper sender authentication records, bounce email management system and reliable unsubscribe procedure – is more important than telling the marketers what not to do. When you clearly understand what and how to do, you can set your goals, define the stages of your marketing campaign and put it into practice. But of course, being aware of common email marketing mistakes is also a must.

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New Email Marketing Standard in 2009: Quality over Quantity

Monitoring Spam Complaints

admin — Fri, 03 Oct 2008 09:53:02 +0000

Whether you are going to distribute email campaigns or have already started email marketing, make ready for receiving spam complaints. It doesn’t matter if you use a confirmed opt-in subscription method or not, your messages are likely to generate complaints.

In this chapter we’ll tell about:

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Monitoring Spam Complaints

Creating Double Opt-In List with WP Subscription Plugin

admin — Wed, 01 Oct 2008 18:08:53 +0000

You know the success of an email marketing campaign largely depends on the mailing list quality. It’s important for a good email marketer to have own list of opt-in email addresses. The easiest way to collect subscribers is by using a signup form on the website or blog.

If you have a WordPress blog, you can easily collect the subscribers and build your in-house mailing list using the free WP Mailing List Subscription Plugin, and even more – you can generate profits from the signup process.

This WordPress plugin allows the visitors of your blog subscribe to your mailing list using a double opt-in method. The signup form (Email, Name and other fields) is placed on the WordPress blog sidebar. After a user fills in the form and clicks "Subscribe", WP double opt-in plugin sends an email with the subscription confirmation link to the user. If the user confirms his subscription, the plugin sends a welcome email to the new subscriber.

The details of new subscribers are saved to your internal WordPress database. You can manage the mailing list inside WordPress and export the list for the further use in your email newsletter sending program.

WP Double Opt-In Subscription Plugin Features:

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Creating Double Opt-In List with WP Subscription Plugin

Double Opt-In vs. Single Opt-In

admin — Wed, 01 Oct 2008 18:00:17 +0000

A single opt-in method is one when users must take some action to subscribe. Typically, this involves filling out an opt-in form on a website. Thus, people consciously add themselves to your list. The downside of the opt-in method is that third party persons can (and they do) subscribe others to your list.

To protect people and yourself from such malicious subscriptions, setup your signup process in the way that the subscribers receive a confirmation email as soon as they were added to the list.

A confirmation email will allow them unsubscribe immediately if there was a mistake. They can unsubscribe by replying or clicking on a link within the email, for example like this one:

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Double Opt-In vs. Single Opt-In