Posted on December 4th, 2008 by Julia
When it comes to email deliverability, we used to talk about big issues: opt-in email list and list hygiene, ISP whitelisting, sender authentication (SPF, Reverse DNS Lookup, and DomainKeys), and email newsletter design. These factors play a very important role in the email delivery process and are worth our attention.
Read more on Boost Email Deliverability to the Recipient’s Inbox…
Tags: contact lists, email delivery, email marketing campaign, incoming emails, marketing process, newsletter design, sender authentication, spam folder, spam messages, subscription confirmation, unwanted messages
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Filed under: Email Marketing, Tips and Tricks | 8 Comments »
Posted on October 1st, 2008 by admin
You know the success of an email marketing campaign largely depends on the mailing list quality. It’s important for a good email marketer to have own list of opt-in email addresses. The easiest way to collect subscribers is by using a signup form on the website or blog.
If you have a WordPress blog, you can easily collect the subscribers and build your in-house mailing list using the free WP Mailing List Subscription Plugin, and even more – you can generate profits from the signup process.
This WordPress plugin allows the visitors of your blog subscribe to your mailing list using a double opt-in method. The signup form (Email, Name and other fields) is placed on the WordPress blog sidebar. After a user fills in the form and clicks "Subscribe", WP double opt-in plugin sends an email with the subscription confirmation link to the user. If the user confirms his subscription, the plugin sends a welcome email to the new subscriber.
The details of new subscribers are saved to your internal WordPress database. You can manage the mailing list inside WordPress and export the list for the further use in your email newsletter sending program.
WP Double Opt-In Subscription Plugin Features:
Read more on Creating Double Opt-In List with WP Subscription Plugin…
Tags: email marketing campaign, email newsletter, marketing program, permission based email, sidebar, subscription confirmation, subscription method, wordpress blog, wordpress plugin
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