G-Lock EasyMail » subscribers

Do Subscribers Give You the Right Email Address?

Julia — Tue, 12 Jan 2010 11:00:22 +0000

Many email users have more than one email account. Do you care which one they use to receive your emails?

You know not all the emails are monitored equally even if they belong to the same user.

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Do Subscribers Give You the Right Email Address?

How to Test Email Before Sending

Julia — Tue, 11 Aug 2009 13:57:38 +0000

One of the best email practices is to test the email before sending it to the whole list. During the test you can not only check how your HTML email is displayed for your recipients but also ensure that your email is delivered into the Inbox but not into the Spam or Bulk email folder.

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How to Test Email Before Sending

How to Avoid SMTP Server Restrictions Using G-Lock EasyMail

Julia — Fri, 07 Aug 2009 12:02:42 +0000

In this article I will tell you about a particular G-Lock EasyMail feature that is often overlooked but may help you avoid email delivery issues arising from a specific SMTP server configuration.

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How to Avoid SMTP Server Restrictions Using G-Lock EasyMail

Sender Reputation: Easy to Ruin and Hard to Restore

Julia — Thu, 30 Jul 2009 09:48:11 +0000

Your sender reputation with ISPs is the key factor which determines what will happen to your email after you click “Send”. Your reputation is built on your email sending activity, and it’s much easier to spoil it rather than restore your good name.

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Sender Reputation: Easy to Ruin and Hard to Restore

Targeted Opt-In Emails vs. Opt-Outs: What’s Going to Do a Better Job?

Julia — Wed, 20 May 2009 14:21:13 +0000

Almost every book or article on email marketing tells us that permission is the guarantee of successful and long-term relationship with the subscribers.

But the tough times we’re surviving now may force some email marketers to send their bulk emails to those people who didn’t give the consent to receive them.

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Targeted Opt-In Emails vs. Opt-Outs: What’s Going to Do a Better Job?

New Email Marketing Standard in 2009: Quality over Quantity

Julia — Tue, 17 Feb 2009 12:00:40 +0000

On my opinion teaching marketers how to create email campaigns in the right way – with a double opt-in subscription method, optimized email newsletter, proper sender authentication records, bounce email management system and reliable unsubscribe procedure – is more important than telling the marketers what not to do. When you clearly understand what and how to do, you can set your goals, define the stages of your marketing campaign and put it into practice. But of course, being aware of common email marketing mistakes is also a must.

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New Email Marketing Standard in 2009: Quality over Quantity

5 Real Steps to Easier Email

Julia — Tue, 13 Jan 2009 11:33:27 +0000

Have you ever thought about your subscribers? Who are they? What are their occupations? If they subscribe to your newsletters, buy your products, and respond to your offers, it doesn’t always mean they devote all their time to online marketing. Your subscribers or customers are quite different people with totally different jobs and mindsets. If they have a full-time work, they may access their computers for a short time on the evening or at night only.

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5 Real Steps to Easier Email

How to Track Email Blast with G-Lock Analytics

Julia — Fri, 05 Dec 2008 14:30:41 +0000

Email marketing is based on three main products or tools:

Mailing list management tool to build an opt-in subscribers list;
Web-based or desktop bulk email software to create and send permission-based email newsletters; and

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How to Track Email Blast with G-Lock Analytics

How to Create Successful Email Newsletter

Julia — Fri, 28 Nov 2008 11:20:42 +0000

Email newsletter has become a main means of communication between an online marketer and subscribers. After you setup a blog or website where you will regularly post new articles and stories, the next thing to think about is the creation of a good email newsletter. Why send email newsletters? For a couple of reasons:

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How to Create Successful Email Newsletter

How Different Email Applications Render HTML Email

admin — Fri, 03 Oct 2008 18:44:58 +0000

The recipients will be viewing your email newsletter in different email applications which render HTML email differently. For this reason, you need to test your email first and make sure it works in as many different email applications as possible. There are many email applications out there and they all render HTML email in different sometimes unpredictable ways. Do you need to test every single newsletter across every single application, every single time you send? No. Just setup a good, simple, foolproof template and test it as much as possible. In the future all you’ll need to do is to vary the content. It really helps to setup a test computer (or two) in your office. If it’s not possible, send the email to a few friends or office-mates. Just ask them to let you know if anything looks "off" or broken to them.

In the table below we summarize the particularities of most popular email clients. Knowing common issues of various email applications will help you find the optimal HTML design so that you email newsletter is displayed in the suitable way for all the subscribers.

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How Different Email Applications Render HTML Email