Many email users have more than one email account. Do you care which one they use to receive your emails?
You know not all the emails are monitored equally even if they belong to the same user.
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One of the best email practices is to test the email before sending it to the whole list. During the test you can not only check how your HTML email is displayed for your recipients but also ensure that your email is delivered into the Inbox but not into the Spam or Bulk email folder.
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In this article I will tell you about a particular G-Lock EasyMail feature that is often overlooked but may help you avoid email delivery issues arising from a specific SMTP server configuration.
Read more on How to Avoid SMTP Server Restrictions Using G-Lock EasyMail…
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Your sender reputation with ISPs is the key factor which determines what will happen to your email after you click “Send”. Your reputation is built on your email sending activity, and it’s much easier to spoil it rather than restore your good name.
Read more on Sender Reputation: Easy to Ruin and Hard to Restore…
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Almost every book or article on email marketing tells us that permission is the guarantee of successful and long-term relationship with the subscribers.
But the tough times we’re surviving now may force some email marketers to send their bulk emails to those people who didn’t give the consent to receive them.
Read more on Targeted Opt-In Emails vs. Opt-Outs: What’s Going to Do a Better Job?…
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On my opinion teaching marketers how to create email campaigns in the right way – with a double opt-in subscription method, optimized email newsletter, proper sender authentication records, bounce email management system and reliable unsubscribe procedure – is more important than telling the marketers what not to do. When you clearly understand what and how to do, you can set your goals, define the stages of your marketing campaign and put it into practice. But of course, being aware of common email marketing mistakes is also a must.
Read more on New Email Marketing Standard in 2009: Quality over Quantity…
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Have you ever thought about your subscribers? Who are they? What are their occupations? If they subscribe to your newsletters, buy your products, and respond to your offers, it doesn’t always mean they devote all their time to online marketing. Your subscribers or customers are quite different people with totally different jobs and mindsets. If they have a full-time work, they may access their computers for a short time on the evening or at night only.
Read more on 5 Real Steps to Easier Email…
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Email marketing is based on three main products or tools:
Read more on How to Track Email Blast with G-Lock Analytics…
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Email newsletter has become a main means of communication between an online marketer and subscribers. After you setup a blog or website where you will regularly post new articles and stories, the next thing to think about is the creation of a good email newsletter. Why send email newsletters? For a couple of reasons:
Read more on How to Create Successful Email Newsletter…
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The recipients will be viewing your email newsletter in different email applications which render HTML email differently. For this reason, you need to test your email first and make sure it works in as many different email applications as possible. There are many email applications out there and they all render HTML email in different sometimes unpredictable ways. Do you need to test every single newsletter across every single application, every single time you send? No. Just setup a good, simple, foolproof template and test it as much as possible. In the future all you’ll need to do is to vary the content. It really helps to setup a test computer (or two) in your office. If it’s not possible, send the email to a few friends or office-mates. Just ask them to let you know if anything looks "off" or broken to them.
In the table below we summarize the particularities of most popular email clients. Knowing common issues of various email applications will help you find the optimal HTML design so that you email newsletter is displayed in the suitable way for all the subscribers.
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Personalization means that you’re personally addressing the recipient in the message. You can start the message with, for example, "Dear Julia", or "Hi John". A personalized message instills more confidence and trust and implies that you’ve been in the relationships with the recipient. The recipient is more likely to read the email if he sees that the message addresses him personally. Impersonal messages arouse suspicion and doubt.
To be able to personalize your newsletter, you need to gather the subscribers’ names during your sign-up process. So, make sure you have the appropriate field in your form and set this field as required.
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It’s believed that emails sent on Tuesday, Wednesday or Thursday get better open rates. There is some truth in it. The work is in full swing and people are more likely to act on the messages. So, if you are sending breaking news, announcements, daily newsletters and the like, consider distributing them in the middle of the week.
However, for non-business related emails weekends as well as Monday and Friday can be the best time to motivate readers or customers to take a specific action upon your message. Think about sports or music fans, cine amateurs, weekend sport warriors and others, who may be more likely to take an action on the weekend. Also, some people used to plan their purchases for the weekend when they are in a “purchasing mood”.
In addition, the consistency you are distributing your newsletter is important too. Sending it consistently on a Monday, Friday, Saturday or Sunday will generally lead to better results and your open rates are likely to be higher than if you send inconsistently on Tuesday through Thursday.
The bottom line: Tuesday, Wednesday and Thursday are optimal days to send email newsletters. But if your company offers goods or products relevant to your customers’ leisure-time, consider sending the emails on different days – Saturday or Sunday. And try to establish the consistency so that your subscribers can expect the arrival of your email at the specified day.
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Since email marketing is the cheapest form of marketing, many email marketers focus on building as big mailing list as possible believing that the bigger list they have the better results they get. Of course, obtaining new subscribers or customers is a good thing. But a smaller list of active, interested and motivated subscribers or customers is really what you should aim at. At least, take time to clear your list from invalid emails and reduce the energy you spend on your inactive members.
Here are a few tips how you can get the most out of your active members:
Read more on Bigger List, Better Results…
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If your mailing list contains a considerable amount of AOL subscribers, it’s important for you to be aware of the AOL service and email software specific features. You should get familiar with how AOL handles incoming email messages to be able to tailor your newsletter and overall email marketing process to the AOL specific requirements and issues. Below is a list of what you should take into account.
Read more on Optimizing Email Delivery for AOL Users…
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So, you’ve just discovered (or anybody from your subscribers reported) you made a blunder – now what? After the embarrassment or panic is gone, you decide to send a follow-up message to correct the mistake. But first you need to think if sending a correction email is the appropriate action. Each situation is unique and depends on the mistake you made.
We recommend that you send a correction email if the first message:
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Before you start working at your correction email, think about the format and style of the message, what you will say in it and who will get it.
The format of the correction email depends on the type of the mistake you made in the original message. If the mistake was in the email itself, you can just resend the original email with the corrections made, but include a brief note at the beginning of the message and a subject line that refers to the correction. If the mistake is connected with your website (the page doesn’t open, the button doesn’t work, etc.), you can send a simple plain text email notifying people that the error or problem on your website is corrected.
Whether you resend the original email with an intro note, or prepare a separate correction email, the message should be concise and to the point. It should start with “We made a mistake”, or “Here is the fix”, or "The error is corrected" or something like this. You can also include a special offer for your subscribers when appropriate – “Here is an offer to make it up to you” – for example, an offer could be a free shipping, free access to an e-book, report, free download, discount for the next purchase, etc.
Read more on How to Compose a Correction Email…
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Sometimes a correction email may come to your help if you made a serious mistake in the original message, but at the same time it may play a nasty trick on you. Yes, sending a correction email may have a few downsides.
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In order not to be in an awkward situation that may affect your relationship with the subscribers or customers, just follow these rules before you send the message to the list:
Read more on How to Avoid Mistakes in the Future…
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Do you get lots of new subscribers after each email campaign? Nice! That could mean your content is actually useful and your wonderful recipients are forwarding your emails on to friends. Don’t see any list growth at all? Make the content more interesting!
Try experimenting with:
Read more on Signups since Last Campaign…
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Open rates are tracked with the use of a transparent one pixel gif image hosted on a server and inserted into a HTML message just like usual images. Any action on the recipients’ part that leads to the image load is counted as an open. But this metric may not be accurate if:
Read more on All Subscribers Opened my Email…
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We know how hard and time-consuming the work with bouncebacks and "unsubscribe" messages can be. That’s why we’ve incorporated the Bounced Manager module into G-Lock EasyMail. Here is a quick overview how it works.
With G-Lock EasyMail you can direct all bounced emails to a separate email account so you can easily manage them at a later time. You simply enter an email address destined to collect bouncebacks, for instance bounced@yourdomain.com, into "Return E-mail Address" field when you fill the account in, and you will receive the bouncebacks to that address.
Some time later after your email newsletter is sent out to your subscribers, you start the Bounced Manager module from G-Lock EasyMail. The Bounced Manager provides you with the most accurate bounce detection solution. It downloads your bounces, classifies them, and helps you remove bad email addresses from your email lists.
You’ll see bounced messages in the middle pane as far as the Bounced Manager will be retrieving them. The Bounced Manager recognizes the following types of bounced messages:
Read more on Managing Email Bounces with G-Lock EasyMail…
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Based on our experience we conclude that an email list may contain 20-30% of inactive subscribers. In the context of email marketing we call inactive those subscribers who have not opened any email during a given period of time. In this chapter we’ll tell about possible reasons of the subscribers’ inactivity, examine the methods how to determine who is inactive on the list and give several tips for re-engaging them.
Read more on How to “Shake Up” Your Inactive Subscribers…
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There is no definite rule that would qualify someone as inactive, but here are the steps you can follow to reveal passive subscribers in your list:
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The goal to reveal your inactive recipients is to deal with them differently – not to remove them or ignore them. After you identify your inactive members and segment your list into "active" and "inactive" groups, you can still spend more productive time on active subscribers and also try to re-engage passive recipients.
Below are some tips on what you can do to "shake up" your inactive members:
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After you created a list of subscribers who confirmed their wish to receive emails from you and segmented your list depending on the recipients’ preferences, you can start creating your email message.
Read more on Using the Multipart/Alternative MIME Format…
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