Posted on July 30th, 2009 by Julia
Your sender reputation with ISPs is the key factor which determines what will happen to your email after you click “Send”. Your reputation is built on your email sending activity, and it’s much easier to spoil it rather than restore your good name.
Read more on Sender Reputation: Easy to Ruin and Hard to Restore…
Tags: bad reputation, bulk email, email, email addresses, email campaign, email list, email lists, Email Marketing, email marketing software, invalid addresses, recipient, report spam, spam complaints, spam trap emails, subject line, subscriber, subscribers, unsubscribe link
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Posted on March 26th, 2009 by admin
G-Lock EasyMail is the first in the world desktop email software that supports the A/B split test capability and makes it as easy as never before to test different versions of the email, automatically select the best performing version and send it to the list.
Read more on Test Different Email Versions with Unique Split Testing Capability…
Tags: campaign performance, conversion rate, email campaigns, email marketing campaigns, email newsletter, split test, subscriber, test capability
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Posted on October 3rd, 2008 by admin
The recipients will be viewing your email newsletter in different email applications which render HTML email differently. For this reason, you need to test your email first and make sure it works in as many different email applications as possible. There are many email applications out there and they all render HTML email in different sometimes unpredictable ways. Do you need to test every single newsletter across every single application, every single time you send? No. Just setup a good, simple, foolproof template and test it as much as possible. In the future all you’ll need to do is to vary the content. It really helps to setup a test computer (or two) in your office. If it’s not possible, send the email to a few friends or office-mates. Just ask them to let you know if anything looks "off" or broken to them.
In the table below we summarize the particularities of most popular email clients. Knowing common issues of various email applications will help you find the optimal HTML design so that you email newsletter is displayed in the suitable way for all the subscribers.
Read more on How Different Email Applications Render HTML Email…
Tags: email clients, html design, html email, mozilla thunderbird, outlook 2000, subscriber, subscribers, thunderbird
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Posted on October 3rd, 2008 by admin
The From field tells the recipient who is the sender of the email message. People often look at the From field to decide whether to open the email or delete it. So, if the recipient sees an unknown or automated, awkward email address in the From line, the email is likely go to the trash or spam folder without a second glance.
Read more on Using Friendly “From” Field…
Tags: email address, recipient, subscriber
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Posted on October 3rd, 2008 by admin
Personalization means that you’re personally addressing the recipient in the message. You can start the message with, for example, "Dear Julia", or "Hi John". A personalized message instills more confidence and trust and implies that you’ve been in the relationships with the recipient. The recipient is more likely to read the email if he sees that the message addresses him personally. Impersonal messages arouse suspicion and doubt.
To be able to personalize your newsletter, you need to gather the subscribers’ names during your sign-up process. So, make sure you have the appropriate field in your form and set this field as required.
Read more on Personalizing the Email for Each Recipient…
Tags: address book, easymail, email newsletter, first names, last names, personality, recipient, relationships, subscriber, subscribers
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Posted on October 3rd, 2008 by admin
For many Internet marketers email newsletters are one of the main means to not only promote their products or services but also to build and enhance relationships with existing and potential customers and generate leads. Achieving these goals is possible only if the newsletter contains valuable and trusted content for the readers, clients, partners or prospects. Otherwise, they won’t simply read the newsletter.
A newsletter that gives something of value moves the prospect or customer to the next level of the relationship, impels them to visit your website where they will probably take a desired action: download software demo version, subscribe to another newsletter, or maybe purchase some of your products or services.
Read more on 11 Tips for Better Newsletter Content and Layout…
Tags: best practices, email newsletter, email newsletters, internet marketers, marketing, newsletter content, newsletter deals, relationships, software demo, subject line, subscriber
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Posted on October 3rd, 2008 by admin
AOL users tend to differ from other recipients on your list. Understanding their habits and preferences can help you optimize your newsletter for better delivery to AOL subscribers, or create a special copy of the original message that would find a broad response among this segment of your list.
The research shows that the majority of AOL users:
Read more on Understanding AOL Users Preferences and Habits…
Tags: aol subscribers, aol users, html email, html emails, original message, plain text messages, subscriber
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Posted on October 3rd, 2008 by admin
If your mailing list contains a considerable amount of AOL subscribers, it’s important for you to be aware of the AOL service and email software specific features. You should get familiar with how AOL handles incoming email messages to be able to tailor your newsletter and overall email marketing process to the AOL specific requirements and issues. Below is a list of what you should take into account.
Read more on Optimizing Email Delivery for AOL Users…
Tags: aol subscribers, confirmation, email addresses, email delivery, Email Marketing, email messages, html code, html email, html features, mail marketers, marketing, marketing process, message format, message sender, message subject line, response rate, rich text format, subject line, subscriber, subscribers, web version
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Posted on October 3rd, 2008 by admin
So, you’ve just discovered (or anybody from your subscribers reported) you made a blunder – now what? After the embarrassment or panic is gone, you decide to send a follow-up message to correct the mistake. But first you need to think if sending a correction email is the appropriate action. Each situation is unique and depends on the mistake you made.
We recommend that you send a correction email if the first message:
Read more on When You Should Send a Correction Email…
Tags: company reputation, customer relationships, e book, grammatical mistakes, product description, subscriber, subscribers
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Posted on October 3rd, 2008 by admin
Before you start working at your correction email, think about the format and style of the message, what you will say in it and who will get it.
The format of the correction email depends on the type of the mistake you made in the original message. If the mistake was in the email itself, you can just resend the original email with the corrections made, but include a brief note at the beginning of the message and a subject line that refers to the correction. If the mistake is connected with your website (the page doesn’t open, the button doesn’t work, etc.), you can send a simple plain text email notifying people that the error or problem on your website is corrected.
Whether you resend the original email with an intro note, or prepare a separate correction email, the message should be concise and to the point. It should start with “We made a mistake”, or “Here is the fix”, or "The error is corrected" or something like this. You can also include a special offer for your subscribers when appropriate – “Here is an offer to make it up to you” – for example, an offer could be a free shipping, free access to an e-book, report, free download, discount for the next purchase, etc.
Read more on How to Compose a Correction Email…
Tags: mistake, original message, recipient, special offer, subject line, subscriber, subscribers
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Posted on October 3rd, 2008 by admin
With G-Lock Analytics tracking service you can clearly understand what is happening to your emails after they are sent.
G-Lock Analytics tracking service records the following data when an email is "tracked": IP address, event date and time, user defined "pass through" information, Link ID and campaign ID, where the subscriber is the person who receives the email.
When you are creating your e-mail message, you simply replace your links with our "track" links, and place a small image in your email (for HTML emails only). This is a transparent image that is placed within the e-mail. This web beacon records user defined "pass through" information, IP address, date and time of event, and campaign ID. The function of the web beacon is to report when an email has been opened.
With these types of reports you can figure out if your customers find your emails interesting, or what part of them they like more. For instance, if you are selling products online, and you send out a regular newsletter with a list of new products, you could use G-Lock Analytics tracking service to see what your customers are most interested in.
With G-Lock Analytics tracking service you can:
Read more on Tracking Email Campaigns with G-Lock Analytics Service…
Tags: campaign performance, easymail, email campaigns, html email, html emails, information ip, mail campaign, mail message, subscriber, transparent image, web beacon
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Posted on October 1st, 2008 by admin
Something that most people don’t think of when setting up their opt-in forms is taking steps to generate profits during the actual signup process.
Here we’ll talk about the practices you can take advantage of when building your email list.
Read more on Tips for Generating Profits from the Signup Process…
Tags: confirmation, email list, Email Marketing, marketing, software trial, subscriber
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Posted on October 1st, 2008 by admin
As the purpose of the actual opt-in form is to obtain the minimum of information that you will need to segment and personalize your email list, two general rules work here:
Read more on What to Ask in the Opt-in Form…
Tags: email list, first name last name, follow up email, input errors, invalid addresses, secondary address, subscriber, subscribers
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Posted on October 1st, 2008 by admin
Subscription process is one of the important components of any permission-based email marketing program. How you fulfil it determines the rate of your list growth, list quality and establishes the subscriber’s expectations. In this chapter we’ll tell about:
1. How to Design the Opt-in Page Layout
2. What to Ask in the Opt-in Form
3. How to Refer People to the Opt-in Page
4. Tips for Generating Profits from the Signup Process
Read more on Designing Opt-In Pages…
Tags: marketing program, page layout, permission based email, permission based email marketing, subscriber
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