Posted on December 4th, 2008 by Julia
When it comes to email deliverability, we used to talk about big issues: opt-in email list and list hygiene, ISP whitelisting, sender authentication (SPF, Reverse DNS Lookup, and DomainKeys), and email newsletter design. These factors play a very important role in the email delivery process and are worth our attention.
Read more on Boost Email Deliverability to the Recipient’s Inbox…
Filed under: Email Marketing, Tips and Tricks | 8 Comments »
Posted on October 3rd, 2008 by admin
Minimizing spam complaints is closely related to best email marketing practices and starts with the method of collecting email addresses. You should remember that nowadays sending unsolicited emails will only hurt you. To get the lowest complaint rates, you need to either use a confirmed opt-in method, or properly manage your single opt-in list. If you send to a solid permission-based list but still find that your spam complaints rate is higher than the optimal rate and/or is rising, consider the following:
Read more on 8 Tips to Minimize Spam Complaints…
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