Posts Tagged ‘spam complaints’

Inactive Subscribers: Purge or Retain?

Written by Julia. Posted in Articles

In these tough times when email marketers try to make more sales with less expense the question of what to do with inactive subscribers is as vital as never before. Whatever method of collecting email addresses you use (opt-in form, customer database, affiliate programs, offline way, etc.), your list will contain a portion of recipients that can be classified as inactive – those who did not act upon your messages during a given period of time, for example, during six last months.

Why do subscribers become inactive? For a couple of reasons:

Sender Reputation: Easy to Ruin and Hard to Restore

Written by Julia. Posted in Articles

Your sender reputation with ISPs is the key factor which determines what will happen to your email after you click “Send”. Your reputation is built on your email sending activity, and it’s much easier to spoil it rather than restore your good name.

Although many email marketers underestimate it, sender reputation is a big concern. A bad reputation is often the reason for the emails being filtered and not reaching the recipients.