Posted on October 7th, 2009 by Julia
Blacklists are the most challenging issue for email marketers. You may follow best email marketing practices compliant with CAN-SPAM law and still end up in a blacklist. The worst thing is that you will not even know that you are blacklisted until you take some steps to investigate the issue.
Read more on Blacklists: Major Blocks on the Path to the Inbox…
Tags: Email Marketing, email tracking, email tracking service, email tracking statistics, permission based email, sender authentication
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Filed under: Email Marketing | 1 Comment »
Posted on February 17th, 2009 by Julia
On my opinion teaching marketers how to create email campaigns in the right way – with a double opt-in subscription method, optimized email newsletter, proper sender authentication records, bounce email management system and reliable unsubscribe procedure – is more important than telling the marketers what not to do. When you clearly understand what and how to do, you can set your goals, define the stages of your marketing campaign and put it into practice. But of course, being aware of common email marketing mistakes is also a must.
Read more on New Email Marketing Standard in 2009: Quality over Quantity…
Tags: email campaigns, Email Marketing, marketing mistakes, marketing programs, segmentation, sender authentication, subscribers, subscription method
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Posted on February 10th, 2009 by Julia
When it comes to email delivery, one of the serious challenges email marketers have to deal with is delivering emails to AOL users. Email messages and the whole sending process must be optimized and tailored to meet specific AOL features and requirements.
Read more on Unable to Deliver Emails to Hotmail? Read These 6 Tips…
Tags: bounced email addresses, hotmail email addresses, hotmail email newsletter, junk email, mailing list management, marketing practices, sender authentication, sender id, spam trap emails
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Filed under: Email Marketing, Tips and Tricks | 1 Comment »
Posted on December 4th, 2008 by Julia
When it comes to email deliverability, we used to talk about big issues: opt-in email list and list hygiene, ISP whitelisting, sender authentication (SPF, Reverse DNS Lookup, and DomainKeys), and email newsletter design. These factors play a very important role in the email delivery process and are worth our attention.
Read more on Boost Email Deliverability to the Recipient’s Inbox…
Tags: contact lists, email delivery, email marketing campaign, incoming emails, marketing process, newsletter design, sender authentication, spam folder, spam messages, subscription confirmation, unwanted messages
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Filed under: Email Marketing, Tips and Tricks | 8 Comments »
