Posted on January 19th, 2009 by Julia
The Internet teems with practical advices, tips and tricks on email marketing: how to create an email newsletter, build an email list, get better response rate and so on. Such information is absolutely important and should be studied by email marketers, in particular, by those one who are just starting their online business. By the way, you can find much useful information on email marketing in the articles on my blog. Do you want to know how to make your emails easier and friendlier to your subscribers? Go on and read my
5 Real Steps to Easier Email
Read more on Getting into Your Prospect’s Mind…
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Posted on October 3rd, 2008 by admin
Email marketers can be divided into 3 categories: The Good, The Bad, and The Clueless. The “Bad” are crazy madcap-spammers. These geeks don’t care what kind of damage they’re doing. They send millions and millions of pieces of spam every day. They’re evil, and they know it.
Read more on Email Marketing Etiquette – 13 Best Email Practices…
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Posted on October 3rd, 2008 by admin
If your mailing list contains a considerable amount of AOL subscribers, it’s important for you to be aware of the AOL service and email software specific features. You should get familiar with how AOL handles incoming email messages to be able to tailor your newsletter and overall email marketing process to the AOL specific requirements and issues. Below is a list of what you should take into account.
Read more on Optimizing Email Delivery for AOL Users…
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Posted on October 3rd, 2008 by admin
In postal mail, the response rate is the percent of people who responded by calling, registering on a website, visiting a store, etc.
In email marketing, the metric "conversion rate" is generally used as the "response" rate. The conversion rate is defined as actions taken as a percentage of unique click-throughs. For a commercial message, an email campaign with the conversion rate 0.25% – 0.50% is rather good. So, actually the email "response" rates often may not be higher than postal mail. But because creating and distributing email messages cost significantly cheaper, email marketing generally brings a much higher return on investment. However, it’s the combination of both postal and email marketing that produces the best results.
You may also hear other lies or misconceptions in email marketing that we didn’t discussed here. As an email marketer, avoid measuring your email campaign performance against the "industry average" and try to make critical campaign decisions based on facts, not assumptions.
Read more on Email is More Responsive than Postal Mail…
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