Posts Tagged ‘resend to inactive subscribers’

Sending Email Only to Recipients Who Didn’t Open or Click On Your Last Email

If you track your email campaigns, you can use this simple segmentation model to better approach your recipients, create more relevant message content and, consequently, improve the performance. This model is not better than any other model based on the recipients’ interests, preferences, occupation, gender or any other criteria. It simply relies on the information that is available from any basic email tracking program.

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