Your sender reputation with ISPs is the key factor which determines what will happen to your email after you click “Send”. Your reputation is built on your email sending activity, and it’s much easier to spoil it rather than restore your good name.
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If someone doesn’t want to receive emails from you anymore, they click on your unsubscribe link and must be removed from your list immediately. There is nothing easier. But to our regret, not all who wish to be removed acts this way. Some people still hits “Report Spam” button on your email. Probably they do this because:
Read more on Why Sign up for ISP Feedback Loops…
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Along with the ISP spam filtering systems, people can use anti-spam filters in their email clients to protect against unsolicited emails. In the table below we summarized the information about anti-spam filters in most popular email applications and web-based email services.
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Whether you are going to distribute email campaigns or have already started email marketing, make ready for receiving spam complaints. It doesn’t matter if you use a confirmed opt-in subscription method or not, your messages are likely to generate complaints.
In this chapter we’ll tell about:
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The recipients can send spam complaints in three ways:
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Minimizing spam complaints is closely related to best email marketing practices and starts with the method of collecting email addresses. You should remember that nowadays sending unsolicited emails will only hurt you. To get the lowest complaint rates, you need to either use a confirmed opt-in method, or properly manage your single opt-in list. If you send to a solid permission-based list but still find that your spam complaints rate is higher than the optimal rate and/or is rising, consider the following:
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