G-Lock EasyMail » relationships

Personalizing the Email for Each Recipient

admin — Fri, 03 Oct 2008 14:56:53 +0000

Personalization means that you’re personally addressing the recipient in the message. You can start the message with, for example, "Dear Julia", or "Hi John". A personalized message instills more confidence and trust and implies that you’ve been in the relationships with the recipient. The recipient is more likely to read the email if he sees that the message addresses him personally. Impersonal messages arouse suspicion and doubt.

To be able to personalize your newsletter, you need to gather the subscribers’ names during your sign-up process. So, make sure you have the appropriate field in your form and set this field as required.

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Personalizing the Email for Each Recipient

11 Tips for Better Newsletter Content and Layout

admin — Fri, 03 Oct 2008 14:37:24 +0000

For many Internet marketers email newsletters are one of the main means to not only promote their products or services but also to build and enhance relationships with existing and potential customers and generate leads. Achieving these goals is possible only if the newsletter contains valuable and trusted content for the readers, clients, partners or prospects. Otherwise, they won’t simply read the newsletter.

A newsletter that gives something of value moves the prospect or customer to the next level of the relationship, impels them to visit your website where they will probably take a desired action: download software demo version, subscribe to another newsletter, or maybe purchase some of your products or services.

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11 Tips for Better Newsletter Content and Layout

Best Email Delivery Practices Gone Bad

admin — Fri, 03 Oct 2008 12:49:38 +0000

OK, we’ve just described best email practices you should follow to pass as a good email marketer and get better delivery results. But you know there is nothing constant on the Internet. New methods are being adapted; old ones go out of date. Email delivery practices change as well. Email practices that were widely and successfully applied yesterday may not be so effective today.

With all that said, we feel it’s reasonable to get you familiar with email sending tactics that are no longer good. If you are using any of such tactics or may just be thinking about applying any of them, you may consider changing your mind and not engage into them.

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Best Email Delivery Practices Gone Bad

How to Re-engage Inactive Recipients

admin — Thu, 02 Oct 2008 18:42:57 +0000

The goal to reveal your inactive recipients is to deal with them differently – not to remove them or ignore them. After you identify your inactive members and segment your list into "active" and "inactive" groups, you can still spend more productive time on active subscribers and also try to re-engage passive recipients.

Below are some tips on what you can do to "shake up" your inactive members:

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How to Re-engage Inactive Recipients