G-Lock EasyMail » recipient

Sender Reputation: Easy to Ruin and Hard to Restore

Julia — Thu, 30 Jul 2009 09:48:11 +0000

Your sender reputation with ISPs is the key factor which determines what will happen to your email after you click “Send”. Your reputation is built on your email sending activity, and it’s much easier to spoil it rather than restore your good name.

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Sender Reputation: Easy to Ruin and Hard to Restore

Tags: bad reputation, bulk email, email, email addresses, email campaign, email list, email lists, Email Marketing, email marketing software, invalid addresses, recipient, report spam, spam complaints, spam trap emails, subject line, subscriber, subscribers, unsubscribe link

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Sender Reputation: Easy to Ruin and Hard to Restore

How to Track Email Blast with G-Lock Analytics

Julia — Fri, 05 Dec 2008 14:30:41 +0000

Email marketing is based on three main products or tools:

Mailing list management tool to build an opt-in subscribers list;
Web-based or desktop bulk email software to create and send permission-based email newsletters; and

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How to Track Email Blast with G-Lock Analytics

Tags: analytics, bulk email software, campaigns, email newsletter, email tracking system, mass email, performance metrics, permission based email, real time, recipient, subscribers, transparent image

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How to Track Email Blast with G-Lock Analytics

HTML Email in Web-Based Email Applications

admin — Fri, 03 Oct 2008 18:39:02 +0000

Many of your recipients will be viewing your newsletter in their web browsers like Yahoo!Mail, Hotmail, or Gmail. There are certain things you need to know about web-based email applications:

They strip out the <HTML>, <HEAD>, and <BODY> tags in order to keep your code from interfering with their web pages. That means that any background colors you specify in your <BODY> tag will be lost. To avoid this, insert your entire email inside a larger, 100% wide table, and set a background color to that table.

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HTML Email in Web-Based Email Applications

Tags: attachments, background color, cascading style sheets, gmail, hotmail, html email, recipient, web based email, web browsers, web designers, web pages

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HTML Email in Web-Based Email Applications

Using Friendly “From” Field

admin — Fri, 03 Oct 2008 18:20:13 +0000

The From field tells the recipient who is the sender of the email message. People often look at the From field to decide whether to open the email or delete it. So, if the recipient sees an unknown or automated, awkward email address in the From line, the email is likely go to the trash or spam folder without a second glance.

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Using Friendly “From” Field

Tags: email address, recipient, subscriber

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Using Friendly “From” Field

Personalizing the Email for Each Recipient

admin — Fri, 03 Oct 2008 14:56:53 +0000

Personalization means that you’re personally addressing the recipient in the message. You can start the message with, for example, "Dear Julia", or "Hi John". A personalized message instills more confidence and trust and implies that you’ve been in the relationships with the recipient. The recipient is more likely to read the email if he sees that the message addresses him personally. Impersonal messages arouse suspicion and doubt.

To be able to personalize your newsletter, you need to gather the subscribers’ names during your sign-up process. So, make sure you have the appropriate field in your form and set this field as required.

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Personalizing the Email for Each Recipient

Tags: address book, easymail, email newsletter, first names, last names, personality, recipient, relationships, subscriber, subscribers

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Personalizing the Email for Each Recipient

How to Compose a Correction Email

admin — Fri, 03 Oct 2008 11:49:02 +0000

Before you start working at your correction email, think about the format and style of the message, what you will say in it and who will get it.

The format of the correction email depends on the type of the mistake you made in the original message. If the mistake was in the email itself, you can just resend the original email with the corrections made, but include a brief note at the beginning of the message and a subject line that refers to the correction. If the mistake is connected with your website (the page doesn’t open, the button doesn’t work, etc.), you can send a simple plain text email notifying people that the error or problem on your website is corrected.

Whether you resend the original email with an intro note, or prepare a separate correction email, the message should be concise and to the point. It should start with “We made a mistake”, or “Here is the fix”, or "The error is corrected" or something like this. You can also include a special offer for your subscribers when appropriate – “Here is an offer to make it up to you” – for example, an offer could be a free shipping, free access to an e-book, report, free download, discount for the next purchase, etc.

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How to Compose a Correction Email

Tags: mistake, original message, recipient, special offer, subject line, subscriber, subscribers

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How to Compose a Correction Email

Open Rate

admin — Fri, 03 Oct 2008 09:16:12 +0000

How many people opened your email? An open rate from 20% to 30% is considered "average." Watch your open rate over time. Your first email might get a great open rate (like 50% to 70% or more), but over time will level off some.

Try experimenting with:

Using the Multipart/Alternative MIME Format

admin — Thu, 02 Oct 2008 13:22:25 +0000

After you created a list of subscribers who confirmed their wish to receive emails from you and segmented your list depending on the recipients’ preferences, you can start creating your email message.

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Using the Multipart/Alternative MIME Format

Tags: html email, mime format, multipart alternative, plain text version, recipient, subscribers

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Using the Multipart/Alternative MIME Format

Criteria You Can Use to Segment Your List

admin — Wed, 01 Oct 2008 20:16:29 +0000

At the beginning you need to decide how you want to segment your list. Segmentation depends on the type of your online business, the volume of information you gathered about your subscribers during the sign-up process as well as on the resources you have to deliver relevant emails to each of your segments.

If you sell any products online, you may want to segment your list based on the types of products customers buy or are interested in; if you run a travel site, you may think about splitting your list based on the vacation destination interests; if you offer apparel and/or cosmetics, it may be reasonable to segment based on sex and purchase habits.

You’ll need to create separate versions of your emails or variable elements of the email. Remember that the success of an email marketing campaign is in delivering information that is as personally relevant as possible for each recipient.

Here are several criteria you can use to segment your list:

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Criteria You Can Use to Segment Your List

Tags: Email Marketing, email marketing campaign, email newsletter, email tracking, recipient, segmentation, subscribers

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Criteria You Can Use to Segment Your List

G-Lock EasyMail » recipient

Sender Reputation: Easy to Ruin and Hard to Restore

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Criteria You Can Use to Segment Your List

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