Posted on July 30th, 2009 by Julia
Your sender reputation with ISPs is the key factor which determines what will happen to your email after you click “Send”. Your reputation is built on your email sending activity, and it’s much easier to spoil it rather than restore your good name.
Read more on Sender Reputation: Easy to Ruin and Hard to Restore…
Tags: bad reputation, bulk email, email, email addresses, email campaign, email list, email lists, Email Marketing, email marketing software, invalid addresses, recipient, report spam, spam complaints, spam trap emails, subject line, subscriber, subscribers, unsubscribe link
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Posted on December 5th, 2008 by Julia
Email marketing is based on three main products or tools:
Read more on How to Track Email Blast with G-Lock Analytics…
Tags: analytics, bulk email software, campaigns, email newsletter, email tracking system, mass email, performance metrics, permission based email, real time, recipient, subscribers, transparent image
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Filed under: Email Marketing, G-Lock Analytics | 1 Comment »
Posted on October 3rd, 2008 by admin
Many of your recipients will be viewing your newsletter in their web browsers like Yahoo!Mail, Hotmail, or Gmail. There are certain things you need to know about web-based email applications:
- They strip out the <HTML>, <HEAD>, and <BODY> tags in order to keep your code from interfering with their web pages. That means that any background colors you specify in your <BODY> tag will be lost. To avoid this, insert your entire email inside a larger, 100% wide table, and set a background color to that table.
Read more on HTML Email in Web-Based Email Applications…
Tags: attachments, background color, cascading style sheets, gmail, hotmail, html email, recipient, web based email, web browsers, web designers, web pages
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Posted on October 3rd, 2008 by admin
The From field tells the recipient who is the sender of the email message. People often look at the From field to decide whether to open the email or delete it. So, if the recipient sees an unknown or automated, awkward email address in the From line, the email is likely go to the trash or spam folder without a second glance.
Read more on Using Friendly “From” Field…
Tags: email address, recipient, subscriber
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Posted on October 3rd, 2008 by admin
Personalization means that you’re personally addressing the recipient in the message. You can start the message with, for example, "Dear Julia", or "Hi John". A personalized message instills more confidence and trust and implies that you’ve been in the relationships with the recipient. The recipient is more likely to read the email if he sees that the message addresses him personally. Impersonal messages arouse suspicion and doubt.
To be able to personalize your newsletter, you need to gather the subscribers’ names during your sign-up process. So, make sure you have the appropriate field in your form and set this field as required.
Read more on Personalizing the Email for Each Recipient…
Tags: address book, easymail, email newsletter, first names, last names, personality, recipient, relationships, subscriber, subscribers
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Posted on October 3rd, 2008 by admin
Before you start working at your correction email, think about the format and style of the message, what you will say in it and who will get it.
The format of the correction email depends on the type of the mistake you made in the original message. If the mistake was in the email itself, you can just resend the original email with the corrections made, but include a brief note at the beginning of the message and a subject line that refers to the correction. If the mistake is connected with your website (the page doesn’t open, the button doesn’t work, etc.), you can send a simple plain text email notifying people that the error or problem on your website is corrected.
Whether you resend the original email with an intro note, or prepare a separate correction email, the message should be concise and to the point. It should start with “We made a mistake”, or “Here is the fix”, or "The error is corrected" or something like this. You can also include a special offer for your subscribers when appropriate – “Here is an offer to make it up to you” – for example, an offer could be a free shipping, free access to an e-book, report, free download, discount for the next purchase, etc.
Read more on How to Compose a Correction Email…
Tags: mistake, original message, recipient, special offer, subject line, subscriber, subscribers
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Posted on October 3rd, 2008 by admin
How many people opened your email? An open rate from 20% to 30% is considered "average." Watch your open rate over time. Your first email might get a great open rate (like 50% to 70% or more), but over time will level off some.
Try experimenting with:
Read more on Open Rate…
Tags: email, recipient, subject line
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Posted on October 2nd, 2008 by admin
After you created a list of subscribers who confirmed their wish to receive emails from you and segmented your list depending on the recipients’ preferences, you can start creating your email message.
Read more on Using the Multipart/Alternative MIME Format…
Tags: html email, mime format, multipart alternative, plain text version, recipient, subscribers
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Posted on October 1st, 2008 by admin
At the beginning you need to decide how you want to segment your list. Segmentation depends on the type of your online business, the volume of information you gathered about your subscribers during the sign-up process as well as on the resources you have to deliver relevant emails to each of your segments.
If you sell any products online, you may want to segment your list based on the types of products customers buy or are interested in; if you run a travel site, you may think about splitting your list based on the vacation destination interests; if you offer apparel and/or cosmetics, it may be reasonable to segment based on sex and purchase habits.
You’ll need to create separate versions of your emails or variable elements of the email. Remember that the success of an email marketing campaign is in delivering information that is as personally relevant as possible for each recipient.
Here are several criteria you can use to segment your list:
Read more on Criteria You Can Use to Segment Your List…
Tags: Email Marketing, email marketing campaign, email newsletter, email tracking, recipient, segmentation, subscribers
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