A lot of people often put much of their time and efforts on the HTML version of their message and neglect the plain-text part. We think it’s a big mistake. Don’t ignore a plain-text version of your HTML email! You need it for the recipients who can’t (or won’t) view HTML. If you don’t bother to prepare the plain-text part of your HTML message, you’ll pass for a lazy spammer and can lose a number of your customers.

If you use G-Lock EasyMail for sending email campaigns, you just create your HTML message and the program auto-generates a plain-text version for you. If you don’t like how the plain-text part looks, you can edit it as you want separately from the HTML part. Then G-Lock EasyMail “ties” two versions together in “multipart format” and sends them out. Your recipients’ email application decides which version to display. You don’t definitely need any specific skills to create your plain-text email.

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AOL users tend to differ from other recipients on your list. Understanding their habits and preferences can help you optimize your newsletter for better delivery to AOL subscribers, or create a special copy of the original message that would find a broad response among this segment of your list.

The research shows that the majority of AOL users:

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Open rates are tracked with the use of a transparent one pixel gif image hosted on a server and inserted into a HTML message just like usual images. Any action on the recipients’ part that leads to the image load is counted as an open. But this metric may not be accurate if:

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