G-Lock EasyMail » personality http://www.glockeasymail.com Create and Send that Killer HTML email newsletters Mon, 26 Apr 2010 09:55:36 +0000 en hourly 1 http://wordpress.org/?v=3.0 Personalizing the Email for Each Recipienthttp://www.glockeasymail.com/ultimate-email-marketing-guide/personalizing-the-email-for-each-recipient/ http://www.glockeasymail.com/ultimate-email-marketing-guide/personalizing-the-email-for-each-recipient/#comments Fri, 03 Oct 2008 14:56:53 +0000 admin http://www.glockeasymail.com/?page_id=639 Personalization means that you’re personally addressing the recipient in the message. You can start the message with, for example, "Dear Julia", or "Hi John". A personalized message instills more confidence and trust and implies that you’ve been in the relationships with the recipient. The recipient is more likely to read the email if he sees that the message addresses him personally. Impersonal messages arouse suspicion and doubt.

To be able to personalize your newsletter, you need to gather the subscribers’ names during your sign-up process. So, make sure you have the appropriate field in your form and set this field as required.

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