Posted on October 3rd, 2008 by admin
Most commercial e-mail messages are sent in HTML or a multipart format and include images: logos, header images, product pictures or sender’s photos. Many all e-mail marketers host images on a web server and specify the path to them in the message. To load the images, a call is made back to the hosting server. Many ISPs and some e-mail clients block this call. This is done primarily for security reasons. Using image blocking capabilities people can prohibit adult images from loading and prevent spammers from knowing if the message was opened.
Read more on Image Blocking Issue in Most Known ISPs & Email Clients…
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Posted on October 3rd, 2008 by admin
You can send the HTML emails with Flash files in them, but the majority of your recipients won’t be able to view them. This is because only Microsoft Outlook and Apple Mail use the operating system’s built-in browsers to render their email. Other email applications use their own, proprietary ways of rendering HTML. Plus, most people have anti-virus and anti-spam applications that block the code used to embed Flash files.
Read more on Flash (JavaScript, Movies, and Other Stuff) in HTML Email…
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Posted on October 3rd, 2008 by admin
Now when you’re familiar with the common HTML components and know how they are handled by the most popular email clients and web-based services, you can start with composing your email newsletter.
In this chapter we’ll give you some tips and advices how to optimize your email message and how to create a good, healthy email newsletter that would produce high delivery results and draw the recipient’s attention among hundreds of other emails flooding their inboxes every day.
Read more on Finding the Optimal Message Width…
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Posted on October 3rd, 2008 by admin
So you got a great email message design, wrote a perfect Subject line, added your company name to the From field and you think you’re ready to send the email out. Wait a minute. You work may not be over yet. You probably will need to spend some time for optimizing your From and Subject lines. What does it mean and why is optimizing the From and Subject lines so important?
You know different email clients render the From and Subject lines in different ways. This is one of the challenges of distributing email newsletters.
Some email clients limit the quantity of characters if the From and/or Subject lines. So, if your Subject is too long, it will be cut off and may be unreadable for the recipient. In some email programs the From and Subject lines are interrelated – the longer the From field, the shorter the Subject line is allowed. The From field can be displayed either as Name + Email Address, or Name, or Email Address in different email programs.
It’s good if you know what email clients your recipients use to view your emails. You can then tailor your "From" and especially "Subject" lines to display properly for all the recipients. If you don’t have the information about your recipients’ email programs, try to optimize your message at least for the most common email clients listed in the table below.
Read more on Tailoring “From” and “Subject” Lines for Email Clients…
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