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Understanding AOL Users Preferences and Habits

admin — Fri, 03 Oct 2008 12:12:54 +0000

AOL users tend to differ from other recipients on your list. Understanding their habits and preferences can help you optimize your newsletter for better delivery to AOL subscribers, or create a special copy of the original message that would find a broad response among this segment of your list.

The research shows that the majority of AOL users:

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Understanding AOL Users Preferences and Habits

How to Compose a Correction Email

admin — Fri, 03 Oct 2008 11:49:02 +0000

Before you start working at your correction email, think about the format and style of the message, what you will say in it and who will get it.

The format of the correction email depends on the type of the mistake you made in the original message. If the mistake was in the email itself, you can just resend the original email with the corrections made, but include a brief note at the beginning of the message and a subject line that refers to the correction. If the mistake is connected with your website (the page doesn’t open, the button doesn’t work, etc.), you can send a simple plain text email notifying people that the error or problem on your website is corrected.

Whether you resend the original email with an intro note, or prepare a separate correction email, the message should be concise and to the point. It should start with “We made a mistake”, or “Here is the fix”, or "The error is corrected" or something like this. You can also include a special offer for your subscribers when appropriate – “Here is an offer to make it up to you” – for example, an offer could be a free shipping, free access to an e-book, report, free download, discount for the next purchase, etc.

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How to Compose a Correction Email

What are the Downsides of Sending a Correction Email

admin — Fri, 03 Oct 2008 11:46:14 +0000

Sometimes a correction email may come to your help if you made a serious mistake in the original message, but at the same time it may play a nasty trick on you. Yes, sending a correction email may have a few downsides.

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What are the Downsides of Sending a Correction Email