G-Lock EasyMail » opt in email marketing software

Do You Make These Mistakes When Creating Your Subject Lines?

Julia — Tue, 09 Feb 2010 10:28:30 +0000

The Subject line is often the last thing you think of before sending your email newsletter but it’s the first thing your recipients see after getting your email.

Every day Inbox is full of personal messages, subscription newsletters, and regular spam emails which all compete for the reader’s attention. This means you have to work harder at your Subject lines to grab the recipient’s eyes.

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Do You Make These Mistakes When Creating Your Subject Lines?

When to Send a Correction Email

admin — Fri, 03 Oct 2008 11:58:11 +0000

It can happen to anybody. Probably you included a wrong link, or gave the wrong pricing information, or specified the incorrect event date in your message, or maybe you sent the message to the wrong group if you segment your list in any way.

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When to Send a Correction Email

Segmenting List Using G-Lock EasyMail Capabilities

admin — Wed, 01 Oct 2008 20:26:39 +0000

With G-Lock EasyMail you can send a regular (daily, weekly, monthly, etc.) newsletter to your subscribers. It works great for that kind of stuff. You can use your current customer database to manage your recipients and segment them any way you want. Then you can link to your database directly from G-Lock EasyMail. The “external list” option is very powerful in G-Lock EasyMail. You can create a link to any ODBC compliant database and take the email addresses directly from the database without import-export. Or, you can export your list to a file and import it into G-Lock EasyMail. There is even a simpler way – if you export your recipients’ email addresses to a text file, you can load it into G-Lock EasyMail in seconds. Yes, so easy.

Plus, you can store any additional recipient’s information like the first name, last name, company name, job title, gender, age, etc, etc. You can filter the recipients in any way you want to easy management of your list. We’ve made G-Lock EasyMail so that is supports an unlimited number of email lists. That is you don’t need to clear the previous list of recipients before importing a new one. You can simply create a new list and import your new recipients in it. This also makes easy to segment your subscribers as you want: by buying habits, purchase history, location, account type, ISP (at-home vs. at-work), Gender, Age, etc. So, you can create and send focused, relevant email newsletters to each recipients list. Take your customer list, and send half in the morning, and the other half in the afternoon. Or split them into different days. Or try different subject lines, etc., etc. everything you can imagine.

Linking to externally managed lists from G-Lock EasyMail

The feature of G-Lock EasyMail to integrate with external ODBC compatible databases is an extremely powerful tool for experimenting with your email marketing. You don’t have to be a rocket scientist or mathematician, and you don’t have to program anything. You can simply use your own customer database to create multiple lists, and then link to those lists from G-Lock EasyMail and send separate campaigns to them.

From our experience we came to the conclusion that MS Access is one of the most popular databases for storing and managing email lists. So, we will demonstrate how to create a link to a database from G-Lock EasyMail address book at the example of a MS Access database.

To connect to a MS Access database from G-Lock EasyMail, follow these steps:

1. Open G-Lock EasyMail

2. Click on Address Book icon

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Segmenting List Using G-Lock EasyMail Capabilities

WordPress Double Opt-In Manager Widget

admin — Tue, 23 Sep 2008 11:10:54 +0000

WP Double Opt-In List Management Plugin Description

This WordPress email list management plugin allows the visitors of your blog subscribe to your mailing list using a double opt-in method. The signup form (Email, Name and other fields) is placed on the WordPress blog sidebar. After a user fills in the form and clicks "Subscribe", WP double opt-in plugin sends an email with the subscription confirmation link to the user.

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WordPress Double Opt-In Manager Widget

Build Your Double Opt-In List: 9 Tips for Writing a Welcome Message

Julia — Tue, 16 Sep 2008 14:46:35 +0000

Whether you use a single or confirmed opt-in subscription method, you’ll be sending the first welcome email to each new subscriber. This is an email message that is automatically sent to the prospect after the subscription is done.

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Build Your Double Opt-In List: 9 Tips for Writing a Welcome Message