It can happen to anybody. Probably you included a wrong link, or gave the wrong pricing information, or specified the incorrect event date in your message, or maybe you sent the message to the wrong group if you segment your list in any way.

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Before you start working at your correction email, think about the format and style of the message, what you will say in it and who will get it.

The format of the correction email depends on the type of the mistake you made in the original message. If the mistake was in the email itself, you can just resend the original email with the corrections made, but include a brief note at the beginning of the message and a subject line that refers to the correction. If the mistake is connected with your website (the page doesn’t open, the button doesn’t work, etc.), you can send a simple plain text email notifying people that the error or problem on your website is corrected.

Whether you resend the original email with an intro note, or prepare a separate correction email, the message should be concise and to the point. It should start with “We made a mistake”, or “Here is the fix”, or "The error is corrected" or something like this. You can also include a special offer for your subscribers when appropriate – “Here is an offer to make it up to you” – for example, an offer could be a free shipping, free access to an e-book, report, free download, discount for the next purchase, etc.

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