G-Lock EasyMail » metrics

How to Track Your Email Marketing Campaigns

Julia — Mon, 08 Dec 2008 13:15:53 +0000

Since the v6.60 G-Lock EasyMail is fully compatible with our email tracking service G-Lock Analytics. G-Lock Analytics is a cost-effective web service to track email campaigns in real time. You can easily track your email campaigns all over the world and clearly understand who from your customers are most interested in your emails, or what part of them they like more.

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How to Track Your Email Marketing Campaigns

What Metrics You Should Track

admin — Fri, 03 Oct 2008 09:18:51 +0000

After you start sending your email campaigns at a regular basis, you’ll surely want know if your email marketing efforts are working or not, how you can experiment and improve your performance, won’t you? In this chapter we’ll talk about what parameters you should measure, describe email campaign tracking methods and give the tips for improving your campaign performance.

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What Metrics You Should Track

3 Common Email Tracking Misbelieves

admin — Fri, 03 Oct 2008 08:57:51 +0000

Accurate and detailed statistics on email campaign performance is one of the advantages of email marketing. However, there are several misconceptions concerning email tracking that pervade the industry. It’s important that email marketers understand their email statistics properly before making key decisions or evaluating their email campaign’s performance.

To help you navigate in the dark waters of email metrics, in this chapter we’ll explore a few of the most common misbelieves in email tracking such as:

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3 Common Email Tracking Misbelieves

Defining “Soft” and “Hard” Email Bounces

admin — Fri, 03 Oct 2008 08:24:43 +0000

A good list management system will break down your bouncebacks into "hard" and "soft" bounces. The e-mail delivery protocol, SMTP, classifies failures to transient or permanent. Soft bounces are considered as transient failures and hard bounces – as permanent failures.

However, there’s no agreement on hard and soft bounce definitions. Some people suggest treating a returned message as a soft bounce if the failure reason is a full mailbox. But ISPs consider these failures to be permanent. For example, in the Yahoo’s delivery instructions it is stated that the "mailbox full" is a permanent error because of which the email address should be removed from a mailing list. There are also other definitions that differ in precision and clarity.

It’s not possible to draw a neat borderline between temporary and permanent delivery failures. Some failures may be permanent until a required action is taken, for example, until you contact the ISP to get you removed from the IP block. Temporary failures may turn into permanent if you take the wrong action. An AOL temporary block will expire unless you do something wrong, such as failing to reduce complaints or bounces.

Furthermore, failure codes aren’t always accurate or descriptive. A valid email address may bounce with a "user unknown" error because of a database failure. Some emails may return with the "system error" or "user unknown" errors for a blacklisting. In the result good email addresses may be rejected while bad addresses will remain on a list due to failure to determine soft bounces.

Despite of the confusion in soft and hard bounces definition, we rely on automatic classification that is not always perfect. For our metrics we need to know whether the email was successfully delivered or not and whether we should send emails at not delivered emails in the future, because leaving bad addresses on a list can be disastrous, resulting in spamtrap hits as ISPs repurpose addresses that have been undeliverable for a long time.

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Defining “Soft” and “Hard” Email Bounces

How to Get Better Email Open Rate

Julia — Mon, 04 Aug 2008 13:50:01 +0000

As an e-mail marketer you’re surely wondering what happens with your email after it is sent. Did your subscribers open it? How many people opened your message and clicked on your links? Not only do such metrics help us identify active and inactive subscribers on our lists, they also help us understand whether our email is relevant to the expectations and interests of our recipients. That’s why we collect email tracking metrics – to analyze them and search for ways to improve them.

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How to Get Better Email Open Rate

New Features and Improvements of G-Lock EasyMail v6

Julia — Wed, 23 Jul 2008 13:04:26 +0000

Here is a list of new features, fixes and improvements of G-Lock EasyMail v6: Added: G-Lock EasyMail is integrated with G-Lock Analytics Email Tracking Manager. With G-Lock Analytics Email Tracking Manager you can:

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New Features and Improvements of G-Lock EasyMail v6