Posted on October 3rd, 2008 by admin
For many Internet marketers email newsletters are one of the main means to not only promote their products or services but also to build and enhance relationships with existing and potential customers and generate leads. Achieving these goals is possible only if the newsletter contains valuable and trusted content for the readers, clients, partners or prospects. Otherwise, they won’t simply read the newsletter.
A newsletter that gives something of value moves the prospect or customer to the next level of the relationship, impels them to visit your website where they will probably take a desired action: download software demo version, subscribe to another newsletter, or maybe purchase some of your products or services.
Read more on 11 Tips for Better Newsletter Content and Layout…
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Posted on October 3rd, 2008 by admin
You know there is often a lot of conflicting and confusing information concerning email delivery. There are so many "do’s" and "don’ts" and it’s often hard to understand what is true and what is false.
Read more on True or False: 3 Email Delivery Delusions…
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Posted on October 3rd, 2008 by admin
Since email marketing is the cheapest form of marketing, many email marketers focus on building as big mailing list as possible believing that the bigger list they have the better results they get. Of course, obtaining new subscribers or customers is a good thing. But a smaller list of active, interested and motivated subscribers or customers is really what you should aim at. At least, take time to clear your list from invalid emails and reduce the energy you spend on your inactive members.
Here are a few tips how you can get the most out of your active members:
Read more on Bigger List, Better Results…
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Posted on October 3rd, 2008 by admin
If your mailing list contains a considerable amount of AOL subscribers, it’s important for you to be aware of the AOL service and email software specific features. You should get familiar with how AOL handles incoming email messages to be able to tailor your newsletter and overall email marketing process to the AOL specific requirements and issues. Below is a list of what you should take into account.
Read more on Optimizing Email Delivery for AOL Users…
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Posted on October 1st, 2008 by admin
Something that most people don’t think of when setting up their opt-in forms is taking steps to generate profits during the actual signup process.
Here we’ll talk about the practices you can take advantage of when building your email list.
Read more on Tips for Generating Profits from the Signup Process…
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