G-Lock EasyMail » marketing program

Feedback Loops: Do You Handle Spam Complaints Timely?

Julia — Fri, 14 Jan 2011 10:43:24 +0000

If you are doing email marketing, spam complaints are a part of your life. You may send relevant email newsletters, provide clear unsubscribe instructions and follow email frequency you promised during your signup process but some day one or more subscribers are likely to hit the "Report Spam" button and send a complaint against you.

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Feedback Loops: Do You Handle Spam Complaints Timely?

Remove Bad Emails to Avoid Temporary Blocking

Julia — Wed, 03 Mar 2010 10:09:24 +0000

Sometimes good email marketers who practice regular email list hygiene are not able to deliver emails to a specific ISP because of a temporary email block at the ISP. In this situation the emails usually bounce with the “too many invalid email addresses” error.

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Remove Bad Emails to Avoid Temporary Blocking

Why You Need Email Marketing

Julia — Tue, 24 Feb 2009 08:41:05 +0000

If you have a web site where you advertise your products or services, you should seriously think about setting up an email marketing program to communicate with your prospects. If you are not doing email marketing yet, here are 10 reasons to start:

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Why You Need Email Marketing

What You Should Include into “Your Email Admin Centre”

admin — Fri, 03 Oct 2008 14:44:45 +0000

The "Email Admin Center" is becoming a regular practice in permission-based email marketing. The “Email Admin Center” is the area of an email put at the bottom of the message where the sender includes all the administrative information such as an unsubscribe link, profile update link, company contact information, privacy information or link, and other.

Why add the "Email Admin Center" to your email newsletters?

Firstly, the admin center allows you follow best permission-based practices which imply that you must provide simple and clear privacy and email policies in your newsletter.

Secondly, you can respect the CAN-SPAM Act that requires, among other things, to include a working unsubscribe option (reply to or link) and a postal mailing address.

Thirdly, you can provide the recipients with an easy way to change their email address or profile details by adding “Update Profile” link to the admin area.

The "Email Admin Center" lets the email marketers present all of the above information in a single easy to find location within the email message.

The "Email Admin Center" makes your email newsletter look more professional and assures people that the email is coming from a reputable company which cares about the subscribers. Building trustful relationship with the subscribers is as much important in the email marketing as the legal compliance with CAN-SPAM Act.

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What You Should Include into “Your Email Admin Centre”

Why Subscribers Become Inactive

admin — Fri, 03 Oct 2008 08:06:27 +0000

Some time later after the launch of your email marketing program you may discover (based on your campaign statistics) that some of your subscribers didn’t open any of your emails within a certain period of time. You would most likely wonder why. We believe that the causes of such inactivity may be the following (we don’t include bounced emails in this case):

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Why Subscribers Become Inactive

Designing Opt-In Pages

admin — Wed, 01 Oct 2008 18:31:53 +0000

Subscription process is one of the important components of any permission-based email marketing program. How you fulfil it determines the rate of your list growth, list quality and establishes the subscriber’s expectations. In this chapter we’ll tell about:

1. How to Design the Opt-in Page Layout
2. What to Ask in the Opt-in Form
3. How to Refer People to the Opt-in Page
4. Tips for Generating Profits from the Signup Process

Creating Double Opt-In List with WP Subscription Plugin

admin — Wed, 01 Oct 2008 18:08:53 +0000

You know the success of an email marketing campaign largely depends on the mailing list quality. It’s important for a good email marketer to have own list of opt-in email addresses. The easiest way to collect subscribers is by using a signup form on the website or blog.

If you have a WordPress blog, you can easily collect the subscribers and build your in-house mailing list using the free WP Mailing List Subscription Plugin, and even more – you can generate profits from the signup process.

This WordPress plugin allows the visitors of your blog subscribe to your mailing list using a double opt-in method. The signup form (Email, Name and other fields) is placed on the WordPress blog sidebar. After a user fills in the form and clicks "Subscribe", WP double opt-in plugin sends an email with the subscription confirmation link to the user. If the user confirms his subscription, the plugin sends a welcome email to the new subscriber.

The details of new subscribers are saved to your internal WordPress database. You can manage the mailing list inside WordPress and export the list for the further use in your email newsletter sending program.

WP Double Opt-In Subscription Plugin Features:

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Creating Double Opt-In List with WP Subscription Plugin