G-Lock EasyMail » marketing practices

Yahoo Delivery Issues: Why Email Placed in Spam Folder

Julia — Fri, 14 Jan 2011 11:48:11 +0000

During the last month we received a number of emails from our customers who complained of having troubles with delivering their messages to Yahoo email addresses. Despite correctly setup sender authentication records (SPR, Reverse DNS, DomainKeys) emails were moved to the spam folder on Yahoo.

When researching the problem I found the answer on deliverability.com. According to them Yahoo has recently changed their requirements for sender reputation which determined the message placement. This change affects mostly the senders who use many "From" email addresses from the same domain and IP. Even whitelisted email senders faced this issue.

Now Yahoo determines the reputation for the message placement based on the aggregate of these elements: "From" email address, Domain name and IP address. In the past, only the domain and IP were taken into account. If they passed the tests, the message was delivered to the Inbox.

Now they rely on an individual reputation of each "From" email address when the sending domain and IP address are the same. With that said, if the reputation of a "From" email address is not acceptable, your messages won't be delivered to the Inbox anymore.

Here is an example:

Let's imagine we use these "From" email addresses to send the messages to our Yahoo subscribers [domain name and IP are the same]:

1. info@test.com
2. orders@test.com
3. newsletter@test.com

Let's suppose that the 1st and 2nd email addresses have good reputations with Yahoo and the 3rd email has an unacceptable reputation because we use it to send regular newsletters to our subscribers and some of them report our emails as spam from time to time.

According to new requirements the message from the first two emails will be delivered to the Inbox and the message from the 3rd email address will end up in the Yahoo's Spam folder.

So, if you send messages from multiple email addresses and the reputation of any of them does not meet Yahoo's requirements, you are likely to face problems with delivering messages to your Yahoo subscribers.

In this situation obtaining a new "From" email address with a neutral reputation can be a solution with reserve that it will be gaining a positive reputation and that your existing domain and IP address have also good reputations.

Yahoo won't ignore the available information about the sender if he uses a new "From" email address. They just added a new filtering procedure, others remain in place.

Each element in the chain "From" email address – Domain name – IP address" has its own kit of tests your message passes through.

Domain name is checked for return path, DomainKeys, SPF and reputation. IP is checked for authentication, reputation and security. "From" email address seems to have only reputation at this time. Then the message passes through the subject and content filters.

So, it seems Yahoo has just added a new element — "From" email address — to its filtering process while other elements are in place.

In order your new "From" email address gains a good reputation, make sure that you:

- use an opt-in or double opt-in process
- send relevant messages
- follow email frequency you promised
- remove bounce and unsubscribe emails
- process your spam complaints
- monitor your sender reputation at reputationauthority.org, senderbase.org, senderscore.org

If you improve your email marketing practices, you will be able to build a positive reputation for your new "From" address with Yahoo and improve the deliverability for your Yahoo subscribers.

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Yahoo Delivery Issues: Why Email Placed in Spam Folder

Targeted Opt-In Emails vs. Opt-Outs: What’s Going to Do a Better Job?

Julia — Wed, 20 May 2009 14:21:13 +0000

Almost every book or article on email marketing tells us that permission is the guarantee of successful and long-term relationship with the subscribers.

But the tough times we’re surviving now may force some email marketers to send their bulk emails to those people who didn’t give the consent to receive them.

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Targeted Opt-In Emails vs. Opt-Outs: What’s Going to Do a Better Job?

Unable to Deliver Emails to Hotmail? Read These 6 Tips

Julia — Tue, 10 Feb 2009 10:35:00 +0000

When it comes to email delivery, one of the serious challenges email marketers have to deal with is delivering emails to AOL users. Email messages and the whole sending process must be optimized and tailored to meet specific AOL features and requirements.

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Unable to Deliver Emails to Hotmail? Read These 6 Tips

How to Get Email Addresses for Sending Bulk Email for Free

Julia — Wed, 10 Dec 2008 10:46:05 +0000

After you have your website or blog up and running, the next step in your online business should be obtaining an email list. Having a list of email addresses can be very beneficial for your marketing. You can send those people email newsletters informing them about your products, services, special offers, and other stuff so it can be a great way for you to increase your sales.

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How to Get Email Addresses for Sending Bulk Email for Free

Take Control under Spam Complaints

admin — Fri, 03 Oct 2008 09:33:43 +0000

By analyzing spam complaints you can determine how closely you follow best email marketing practices. To ensure that you see the complaints your messages may cause, you should follow these steps:

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Take Control under Spam Complaints

8 Tips to Minimize Spam Complaints

admin — Fri, 03 Oct 2008 09:28:46 +0000

Minimizing spam complaints is closely related to best email marketing practices and starts with the method of collecting email addresses. You should remember that nowadays sending unsolicited emails will only hurt you. To get the lowest complaint rates, you need to either use a confirmed opt-in method, or properly manage your single opt-in list. If you send to a solid permission-based list but still find that your spam complaints rate is higher than the optimal rate and/or is rising, consider the following:

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8 Tips to Minimize Spam Complaints

Ultimate Email Marketing Guide

admin — Sat, 15 Dec 2007 14:54:34 +0000

Discover How to Build Large Responsive Opt-In Lists, Design and Deliver Personalized HTML Email Newsletters and Monitor Email Campaign Tracking Metrics

"An excellent referral source, focusing on essential issues required for successful email campaigns. I can imagine the time that would be required to learn about these pitfalls through the school of hard knocks. It was with trepidation that I chose G-Lock over other email program providers, since everyone claims to be the best and most complete. I’m pleased with the decision and happy to report that my first efforts were successful. That certainly relieved the anxiety!"-Peter Banos

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Ultimate Email Marketing Guide