G-Lock EasyMail » mailboxes http://www.glockeasymail.com Create and Send that Killer HTML email newsletters Mon, 26 Apr 2010 09:55:36 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 How to Find the Best Time to Send an Email Newsletterhttp://www.glockeasymail.com/ultimate-email-marketing-guide/how-to-find-the-best-time-to-send-an-email-newsletter/ http://www.glockeasymail.com/ultimate-email-marketing-guide/how-to-find-the-best-time-to-send-an-email-newsletter/#comments Fri, 03 Oct 2008 13:13:57 +0000 admin http://www.glockeasymail.com/?page_id=611 In the previous chapter we’ve already touched upon the issue of finding the best time to send email campaigns. We concluded that Tuesday, Wednesday and Thursday are generally good days to distribute email newsletters. However, the weekend days should not be disregarded either because for some businesses sending email campaigns on weekends can result in higher activity from the recipients.

Now we’d like to go deeper and try to determine how to find the best time to send (or scheduler) the email campaigns. This question is more complicated, and like everything in email marketing, depends on numerous variables and your specific situation.

When determining the best time to send your newsletter, you should remember that the email delivery process involves many factors that may be beyond your control such as

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]]> http://www.glockeasymail.com/ultimate-email-marketing-guide/how-to-find-the-best-time-to-send-an-email-newsletter/feed/ 0 Why Subscribers Become Inactivehttp://www.glockeasymail.com/ultimate-email-marketing-guide/why-subscribers-become-inactive/ http://www.glockeasymail.com/ultimate-email-marketing-guide/why-subscribers-become-inactive/#comments Fri, 03 Oct 2008 08:06:27 +0000 admin http://www.glockeasymail.com/?page_id=456 Some time later after the launch of your email marketing program you may discover (based on your campaign statistics) that some of your subscribers didn’t open any of your emails within a certain period of time. You would most likely wonder why. We believe that the causes of such inactivity may be the following (we don’t include bounced emails in this case):

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