With G-Lock Analytics tracking service you can clearly understand what is happening to your emails after they are sent.

G-Lock Analytics tracking service records the following data when an email is "tracked": IP address, event date and time, user defined "pass through" information, Link ID and campaign ID, where the subscriber is the person who receives the email.

When you are creating your e-mail message, you simply replace your links with our "track" links, and place a small image in your email (for HTML emails only). This is a transparent image that is placed within the e-mail. This web beacon records user defined "pass through" information, IP address, date and time of event, and campaign ID. The function of the web beacon is to report when an email has been opened.

With these types of reports you can figure out if your customers find your emails interesting, or what part of them they like more. For instance, if you are selling products online, and you send out a regular newsletter with a list of new products, you could use G-Lock Analytics tracking service to see what your customers are most interested in.

With G-Lock Analytics tracking service you can:

Read more on Tracking Email Campaigns with G-Lock Analytics Service…

Tags: campaign performance, easymail, email campaigns, html email, html emails, information ip, mail campaign, mail message, subscriber, transparent image, web beacon

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Filed under: Email Marketing | Comments Off

Here is a list of new features, fixes and improvements of G-Lock EasyMail v6: Added: G-Lock EasyMail is integrated with G-Lock Analytics Email Tracking Manager. With G-Lock Analytics Email Tracking Manager you can:

Read more on New Features and Improvements of G-Lock EasyMail v6…

Tags: account settings, background color, background image, campaign performance, click throughs, easymail, html email, mail campaign, metrics, text emails

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Filed under: Email Marketing | 6 Comments »

Do you have any experience of e-mail marketing? So, how was it? Well, I don’t want to make myself out to be an e-mail marketing expert and teach you how to improve your e-mail campaigns. I just want to share with you some of my personal observations on how you can ruin your e-mail marketing campaign completely.

So, here they are:

Read more on Top 10 CAN-Spam Law Violations That Will Surely Get You Blacklisted…

Tags: e mail marketing, email addresses, Email Marketing, mail campaign, marketing campaign, subject line, unsubscribe requests

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Filed under: Email Marketing | 3 Comments »

version 6.56, February 9, 2010

Added: "Use smart word wrap" option to the Edit Message screen (Text Part) that allows format the message plain text part to be displayed correctly in MS Outlook 97-2010 and mobile devices.

Added: merge fields trim capability that cuts unnecessary spaces and inserts the field value in the right format. Example: "John      " will be merged as "John" into the message.
 

Read more on What’s New…

Tags: business edition, campaign performance, click throughs, default template, delivery modes, easymail, email campaign, mail campaign, ms outlook, personal attachment, text emails, workplaces

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