In these tough times when email marketers try to make more sales with less expense the question of what to do with inactive subscribers is as vital as never before. Whatever method of collecting email addresses you use (opt-in form, customer database, affiliate programs, offline way, etc.), your list will contain a portion of recipients that can be classified as inactive – those who did not act upon your messages during a given period of time, for example, during six last months.   

Read more on Inactive Subscribers: Always Purge or Always Retain?…

Tags: bounced email addresses, inactive members, spam complaints, spam filters, unsubscribe procedure

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Since email marketing is the cheapest form of marketing, many email marketers focus on building as big mailing list as possible believing that the bigger list they have the better results they get. Of course, obtaining new subscribers or customers is a good thing. But a smaller list of active, interested and motivated subscribers or customers is really what you should aim at. At least, take time to clear your list from invalid emails and reduce the energy you spend on your inactive members.

Here are a few tips how you can get the most out of your active members:

Read more on Bigger List, Better Results…

Tags: distribution methods, Email Marketing, email messages, inactive members, invalid emails, mail marketers, marketing, segment, subject line, subject lines, subscribers

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There is no definite rule that would qualify someone as inactive, but here are the steps you can follow to reveal passive subscribers in your list:

• Choose a period of time, the latest six months for example, that is enough for the subscribers to show interest in your email messages. When choosing the time frame, take into account the frequency of your emails. A minimum of 10 sent emails is probably OK.

Read more on How to Identify Who is Inactive…

Tags: campaign report, email campaign, email marketing system, email messages, inactive members, subscribers

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The goal to reveal your inactive recipients is to deal with them differently – not to remove them or ignore them. After you identify your inactive members and segment your list into "active" and "inactive" groups, you can still spend more productive time on active subscribers and also try to re-engage passive recipients.

Below are some tips on what you can do to "shake up" your inactive members:

Read more on How to Re-engage Inactive Recipients…

Tags: demographics, format preferences, inactive members, message formats, passive members, passive recipients, relationships, subscribers, time of day

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