When an image doesn’t show, or when a recipient is scrolling the mouse over a displayed image, you can let them see a text description of the image using the HTML "alt" tags in the message code.

It’s a good idea to use the "alt" tags for logos, headers, section titles and other images in your newsletters. In e-commerce emails you can include the "alt" tags to describe the product photos and banners.

A sample "alt tag" that displays the image description looks like this:

<IMG alt="some text here" src="C:\Documents and Settings\...\Disco\Disco_01.gif">

Type the description that would clearly tell the recipient what is on the image, for example, "Samsung Z400" if you write about mobile phones, or "Nissan Frontier" if you write about cars. A vague text like "Click here" or "Photo" doesn’t give an incentive to download and view the image. 

Using the "alt" tags in your HTML emails can be important because:

Read more on Using the Image ALT Tags…

Filed under: | Comments Off