Since email applications can distort the HTML message in the different ways, you need to keep your email design nice and simple. Avoid complicated layouts, too many tables, and tables with too many rows and columns. Many email applications don’t interpret the tables with colspans (table cells that "span" across multiple columns) in them. You should better insert more "simple" tables, than one big "complex" table. For example, you can use separate tables for the header, body, and footer of your emails. So, you have to keep your layouts very, very simple, if you want your HTML message to work across all the major email applications. Plus, a complex HTML newsletter will take a longer time to open, and you recipients won’t appreciate it.

Read more on Tables in HTML Email…

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As we wrote above you can design your HTML email directly in G-Lock EasyMail. Software includes a HTML editor with all main features: bold, italic, font color, hyperlinks, images, etc.  But if you’re looking for something more complicated, you’ll need to use a standalone HTML editor.

Here are the tools you’ll need…

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Now we’ll just remind all the tips for designing a HTML email message and give an example of a good, "healthy" email newsletter created in G-Lock EasyMail. So, let’s recap:

• Your name or your company name in the From field. Your recipients should immediately recognize who sent the message.

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Email marketers can be divided into 3 categories: The Good, The Bad, and The Clueless. The “Bad” are crazy madcap-spammers. These geeks don’t care what kind of damage they’re doing. They send millions and millions of pieces of spam every day. They’re evil, and they know it.

Read more on Email Marketing Etiquette – 13 Best Email Practices…

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Since at present SPAM is a problem of vital importance on the Internet, a lot of people use anti-spam applications to protect themselves against spam and junk emails. So, you may wonder how to design a HTML newsletter so that it is compliant with anti-spam filters. There is no ruse. Just be yourself, act normal, and don’t make any obvious mistakes.

At the beginning we thought it would be wise to give you some information how the various anti-spam applications work. We’ll cover all known techniques to detect spam. Once you get an overall understanding of how they work, designing around them will be much easier.

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So now when you know how most of anti-spam systems work, you can start on your HTML newsletter. You really have to “think like a spam filter” when you design your emails. Spam filters read your emails, and look for similarities with known spam. You don’t want to get thrown into the junk folder, right? So, you have to remember some things that you must not do when designing your email.

And the best way to learn what not to do is:

Read more on Tips for Avoiding Anti-Spam Filters…

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