Using HTML Effects in the Email Message

The capability to use images and photos in the messages is the main reason why people want to send HTML emails. The images allow you show your products to potential buyers, in addition they’re often used to track email open rates. But like many HTML tricks, they have their down sides. Spammers often abuse the images, so some email clients don’t show them at all without the user’s permission. Other email programs display the images included in an "img" tag, but not the images that are included with CSS, or as a background image, or both.

You can embed an image into a HTML email in a couple of ways:

#1. Inserting an image from the disk

- Save the image to a folder on the disk, for example,
D:\Work\Helps\G-Lock EasyMail\Pictures\image.gif

- Put the cursor at the place in your email where you want to insert the image
- Click on "Insert Picture" button in your email program
- Click "Browse" and select the image file on the disk
- Click "Open" to insert the image into the message

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OK, we’ve just described best email practices you should follow to pass as a good email marketer and get better delivery results. But you know there is nothing constant on the Internet. New methods are being adapted; old ones go out of date. Email delivery practices change as well. Email practices that were widely and successfully applied yesterday may not be so effective today. 

With all that said, we feel it’s reasonable to get you familiar with email sending tactics that are no longer good. If you are using any of such tactics or may just be thinking about applying any of them, you may consider changing your mind and not engage into them.

Read more on Best Email Delivery Practices Gone Bad…

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