To send opt-in email campaigns, you need two things:

• List of opt-in subscribers, and
• Bulk email software

Creating Opt-In List

An opt-in list contains people who deliberately subscribed to receive your emails. A double opt-in list is even better. This is when a subscriber receives an email with a link to confirm the subscription. If he clicks on the link and confirms the subscription, he's added to the list.

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