6 Tips for Writing Better “Subject” Lines

admin — Fri, 03 Oct 2008 18:16:18 +0000

Like the From field the Subject line is one of the most important components of a successful newsletter sending campaign. Together with the From line, the Subject line determines whether the recipient will open an email, delete it immediately, save file it for future reading, or report and/or filter it as spam. Plus, many anti-spam filters use the Subject lines to separate good emails from spam. So, because of a poorly written Subject the email may not even reach the recipient’s inbox in the first place.

Below are the tips to write Subject lines that produce higher open and click-through rates:

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6 Tips for Writing Better “Subject” Lines

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6 Tips for Writing Better “Subject” Lines