The goal to reveal your inactive recipients is to deal with them differently – not to remove them or ignore them. After you identify your inactive members and segment your list into "active" and "inactive" groups, you can still spend more productive time on active subscribers and also try to re-engage passive recipients.

Below are some tips on what you can do to "shake up" your inactive members:

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Tags: demographics, format preferences, inactive members, message formats, passive members, passive recipients, relationships, subscribers, time of day

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• How to Identify Who is Inactive
• Bigger List, Better Results
• When You Should Send a Correction Email
• What to Ask in the Opt-in Form

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