Flash (JavaScript, Movies, and Other Stuff) in HTML Email

You can send the HTML emails with Flash files in them, but the majority of your recipients won’t be able to view them. This is because only Microsoft Outlook and Apple Mail use the operating system’s built-in browsers to render their email. Other email applications use their own, proprietary ways of rendering HTML. Plus, most people have anti-virus and anti-spam applications that block the code used to embed Flash files.

Read more on Flash (JavaScript, Movies, and Other Stuff) in HTML Email…

Useful Tools

As we wrote above you can design your HTML email directly in G-Lock EasyMail. Software includes a HTML editor with all main features: bold, italic, font color, hyperlinks, images, etc.  But if you’re looking for something more complicated, you’ll need to use a standalone HTML editor.

Here are the tools you’ll need…

Read more on Useful Tools…

Tailoring “From” and “Subject” Lines for Email Clients

So you got a great email message design, wrote a perfect Subject line, added your company name to the From field and you think you’re ready to send the email out. Wait a minute. You work may not be over yet. You probably will need to spend some time for optimizing your From and Subject lines. What does it mean and why is optimizing the From and Subject lines so important?

You know different email clients render the From and Subject lines in different ways. This is one of the challenges of distributing email newsletters.

Some email clients limit the quantity of characters if the From and/or Subject lines. So, if your Subject is too long, it will be cut off and may be unreadable for the recipient. In some email programs the From and Subject lines are interrelated – the longer the From field, the shorter the Subject line is allowed. The From field can be displayed either as Name + Email Address, or Name, or Email Address in different email programs.

It’s good if you know what email clients your recipients use to view your emails. You can then tailor your "From" and especially "Subject" lines to display properly for all the recipients. If you don’t have the information about your recipients’ email programs, try to optimize your message at least for the most common email clients listed in the table below.

Read more on Tailoring “From” and “Subject” Lines for Email Clients…