G-Lock EasyMail » email tracking

Do You Send Your Emails at the Right Time?

Julia — Tue, 03 Nov 2009 11:05:22 +0000

It’s important that you find the best time to send your email newsletters. If you email at the wrong time, at best your emails don’t get the proper attention, at worse they are deleted without being opened by the recipient. This adversely affects your open and click rate.

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Do You Send Your Emails at the Right Time?

Blacklists: Major Blocks on the Path to the Inbox

Julia — Wed, 07 Oct 2009 10:15:34 +0000

Blacklists are the most challenging issue for email marketers. You may follow best email marketing practices compliant with CAN-SPAM law and still end up in a blacklist. The worst thing is that you will not even know that you are blacklisted until you take some steps to investigate the issue.

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Blacklists: Major Blocks on the Path to the Inbox

Optimize Your Email Marketing Newsletter through A/B Split Testing

Julia — Fri, 13 Mar 2009 12:44:09 +0000

As an email marketer you understand how important the balance of the email frequency, relevancy, and audience expectations is. Every open and click does matter. Now you can stop guessing what will work and what won’t work in your email marketing campaigns and start split testing your email to improve your campaign response and sales with measurable scientific methodology. Testing is the engine of email marketing and G-Lock EasyMail makes this challenging task a breeze to run for everyone.

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Optimize Your Email Marketing Newsletter through A/B Split Testing

3 Common Email Tracking Misbelieves

admin — Fri, 03 Oct 2008 08:57:51 +0000

Accurate and detailed statistics on email campaign performance is one of the advantages of email marketing. However, there are several misconceptions concerning email tracking that pervade the industry. It’s important that email marketers understand their email statistics properly before making key decisions or evaluating their email campaign’s performance.

To help you navigate in the dark waters of email metrics, in this chapter we’ll explore a few of the most common misbelieves in email tracking such as:

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3 Common Email Tracking Misbelieves

Criteria You Can Use to Segment Your List

admin — Wed, 01 Oct 2008 20:16:29 +0000

At the beginning you need to decide how you want to segment your list. Segmentation depends on the type of your online business, the volume of information you gathered about your subscribers during the sign-up process as well as on the resources you have to deliver relevant emails to each of your segments.

If you sell any products online, you may want to segment your list based on the types of products customers buy or are interested in; if you run a travel site, you may think about splitting your list based on the vacation destination interests; if you offer apparel and/or cosmetics, it may be reasonable to segment based on sex and purchase habits.

You’ll need to create separate versions of your emails or variable elements of the email. Remember that the success of an email marketing campaign is in delivering information that is as personally relevant as possible for each recipient.

Here are several criteria you can use to segment your list:

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Criteria You Can Use to Segment Your List

Ultimate Email Marketing Guide: Table of Contents

admin — Tue, 30 Sep 2008 21:07:31 +0000

Building High Responsive Email List chapter 1

     Building List Begins with Permission
     Double Opt-In vs Single Opt-In
     Creating Double Opt-In List with WP Subscription Plugin
     Designing Opt-In Pages
          How to Design the Opt-In Page Layout
          What to Ask in the Opt-In Form
          How to Refer People to the Opt-In Page
          Tips for Generating Profits from the Signup Process
     Segmenting Your Mailing List
          Criteria You Can Use To Segment Your List
          Segmenting List Using G-Lock EasyMail Capabilities

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Ultimate Email Marketing Guide: Table of Contents

Track Your Email Campaigns in Real Time

admin — Tue, 30 Sep 2008 08:31:24 +0000

G-Lock EasyMail is integrated with G-Lock Analytics – email tracking service – which helps you clearly understand what is happening to your emails after they are sent. Email tracking stats are saved to your account on G-Lock Analytics.

Our instant reports will provide you with real time stats about your email campaign performance:

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Track Your Email Campaigns in Real Time