Posted on November 3rd, 2009 by Julia
It’s important that you find the best time to send your email newsletters. If you email at the wrong time, at best your emails don’t get the proper attention, at worse they are deleted without being opened by the recipient. This adversely affects your open and click rate.
Read more on Do You Send Your Emails at the Right Time?…
Tags: email tracking, email tracking service, free email tracking service, send email newsletter, track email campaigns
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Posted on October 7th, 2009 by Julia
Blacklists are the most challenging issue for email marketers. You may follow best email marketing practices compliant with CAN-SPAM law and still end up in a blacklist. The worst thing is that you will not even know that you are blacklisted until you take some steps to investigate the issue.
Read more on Blacklists: Major Blocks on the Path to the Inbox…
Tags: Email Marketing, email tracking, email tracking service, email tracking statistics, permission based email, sender authentication
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Posted on March 13th, 2009 by Julia
As an email marketer you understand how important the balance of the email frequency, relevancy, and audience expectations is. Every open and click does matter. Now you can stop guessing what will work and what won’t work in your email marketing campaigns and start split testing your email to improve your campaign response and sales with measurable scientific methodology. Testing is the engine of email marketing and G-Lock EasyMail makes this challenging task a breeze to run for everyone.
Read more on Optimize Your Email Marketing Newsletter through A/B Split Testing…
Tags: bulk email, bulk email sender, campaign performance, email campaign, Email Marketing, email marketing campaign, email marketing software, email newsletter, email sender software, email tracking, email tracking system
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Posted on October 3rd, 2008 by admin
Accurate and detailed statistics on email campaign performance is one of the advantages of email marketing. However, there are several misconceptions concerning email tracking that pervade the industry. It’s important that email marketers understand their email statistics properly before making key decisions or evaluating their email campaign’s performance.
To help you navigate in the dark waters of email metrics, in this chapter we’ll explore a few of the most common misbelieves in email tracking such as:
Read more on 3 Common Email Tracking Misbelieves…
Tags: campaign performance, email campaign, Email Marketing, email tracking, mail marketers, metrics, statistics
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Posted on October 1st, 2008 by admin
At the beginning you need to decide how you want to segment your list. Segmentation depends on the type of your online business, the volume of information you gathered about your subscribers during the sign-up process as well as on the resources you have to deliver relevant emails to each of your segments.
If you sell any products online, you may want to segment your list based on the types of products customers buy or are interested in; if you run a travel site, you may think about splitting your list based on the vacation destination interests; if you offer apparel and/or cosmetics, it may be reasonable to segment based on sex and purchase habits.
You’ll need to create separate versions of your emails or variable elements of the email. Remember that the success of an email marketing campaign is in delivering information that is as personally relevant as possible for each recipient.
Here are several criteria you can use to segment your list:
Read more on Criteria You Can Use to Segment Your List…
Tags: Email Marketing, email marketing campaign, email newsletter, email tracking, recipient, segmentation, subscribers
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Posted on September 30th, 2008 by admin
G-Lock EasyMail is integrated with G-Lock Analytics – email tracking service – that helps you clearly understand what is happening to your emails after they are sent.
With G-Lock Analytics email tracking service you can:
Read more on Track Your Email Campaigns in Real Time…
Tags: email tracking, email tracking service, track emails
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