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Blacklists: Major Blocks on the Path to the Inbox

Posted on October 7th, 2009 by Julia

Blacklists are the most challenging issue for email marketers. You may follow best email marketing practices compliant with CAN-SPAM law and still end up in a blacklist. The worst thing is that you will not even know that you are blacklisted until you take some steps to investigate the issue.

Tags: Email Marketing, email tracking, email tracking service, email tracking statistics, permission based email, sender authentication

Filed under: Email Marketing | 1 Comment »

Do Tracking Links Reduce Click-Through Rate? (Case Study)

Posted on March 25th, 2009 by Julia

One of the greatest things about e-mail is that we can track how our recipients act upon our messages. Email tracking statistics – opens, clicks, and click-throughs – tell us whether our audience likes the email and what part of it they are mostly interested in.

Tags: email a/b split test, email marketing newsletter, email tracking service, email tracking statistics

Filed under: Email Marketing | 12 Comments »

Blacklists: Major Blocks on the Path to the Inbox

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