Posted on October 3rd, 2008 by admin
The capability to use images and photos in the messages is the main reason why people want to send HTML emails. The images allow you show your products to potential buyers, in addition they’re often used to track email open rates. But like many HTML tricks, they have their down sides. Spammers often abuse the images, so some email clients don’t show them at all without the user’s permission. Other email programs display the images included in an "img" tag, but not the images that are included with CSS, or as a background image, or both.
You can embed an image into a HTML email in a couple of ways:
#1. Inserting an image from the disk
- Save the image to a folder on the disk, for example,
D:\Work\Helps\G-Lock EasyMail\Pictures\image.gif
- Put the cursor at the place in your email where you want to insert the image
- Click on "Insert Picture" button in your email program
- Click "Browse" and select the image file on the disk
- Click "Open" to insert the image into the message
Read more on Embedding Images into HTML Email…
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Posted on October 3rd, 2008 by admin
As we wrote above you can design your HTML email directly in G-Lock EasyMail. Software includes a HTML editor with all main features: bold, italic, font color, hyperlinks, images, etc. But if you’re looking for something more complicated, you’ll need to use a standalone HTML editor.
Here are the tools you’ll need…
Read more on Useful Tools…
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Posted on October 3rd, 2008 by admin
Now when you’re familiar with the common HTML components and know how they are handled by the most popular email clients and web-based services, you can start with composing your email newsletter.
In this chapter we’ll give you some tips and advices how to optimize your email message and how to create a good, healthy email newsletter that would produce high delivery results and draw the recipient’s attention among hundreds of other emails flooding their inboxes every day.
Read more on Finding the Optimal Message Width…
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Posted on October 3rd, 2008 by admin
So you got a great email message design, wrote a perfect Subject line, added your company name to the From field and you think you’re ready to send the email out. Wait a minute. You work may not be over yet. You probably will need to spend some time for optimizing your From and Subject lines. What does it mean and why is optimizing the From and Subject lines so important?
You know different email clients render the From and Subject lines in different ways. This is one of the challenges of distributing email newsletters.
Some email clients limit the quantity of characters if the From and/or Subject lines. So, if your Subject is too long, it will be cut off and may be unreadable for the recipient. In some email programs the From and Subject lines are interrelated – the longer the From field, the shorter the Subject line is allowed. The From field can be displayed either as Name + Email Address, or Name, or Email Address in different email programs.
It’s good if you know what email clients your recipients use to view your emails. You can then tailor your "From" and especially "Subject" lines to display properly for all the recipients. If you don’t have the information about your recipients’ email programs, try to optimize your message at least for the most common email clients listed in the table below.
Read more on Tailoring “From” and “Subject” Lines for Email Clients…
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